In a bid to help publishers perform better and generate more revenue on the platform, micro-blogging site Twitter has announced its first publisher insights tool called “Timing is Everything”.
“‘Timing is Everything’ displays historical data showing when audiences are on Twitter watching and engaging with a video highlighting the best times to tweet video content and maximise engagement, conversation, and viewership,” Ellen Fitzgerald, Product Manager, Twitter, wrote in a blog post on Wednesday.
The feature, instead of only showing when their organic followers were watching their video-posts, would rather show at which time period of the day are people just generally watching any video on Twitter — maximum engagement time via video content on the platform.
“We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy,” Fitzgerald added.
The tool comes as part of the “Analytics” drop-down menu in the “Media Studio” option.
In January, the Head of Content Partnerships at Twitter Kay Madati said the micro-blogging site was working on providing reach, relevance and revenue to publishers on its platform.