Societe Generale ODI, Aegis Investment Fund PCC, Rajashtan Global Securities Nav Capital VCC – NAV Capital Emerging Star Fund among others who subscribed to Crayons Advertising’s Anchor Book.
Several prominent international institutional investors, including Societe Generale ODI and other domestic and international funds, have subscribed to Crayons Advertising. The company had offered 18.30 lakh shares to the anchor investors.
Societe Generale ODI has been allocated 4.62 lakh shares. Vikasa Global Fund PCC has been allocated 302,000 shares. Belgrave Investment Fund has been allocated 3.02 lakh shares; Aegis Investment Fund PCC has been allocated 3.02 lakh shares.
| Issue opens | 22-05-2023. |
| Issue closes | 25-05-2023. |
| Exp date of Listing | 2nd June 2023. |
| Listing | NSE Emerge. |
| Price band | ₹ 62-65. |
| Issue Size | ₹ 41.79 Crs. |
| Face Value | ₹10. |
| Lot Size | 2000. |
| Fresh Shares Offered | 64.30 lac shares. |
| QIP | 30.52 lac equity shares of FV of Rs 10 at Rs 62.-65 price band. |
| Retail Portion | 21.38 lacs Equity Shares of ₹10.00 each at Rs 62- price band. |
| HNI/NII | 9.18 lacs Equity Shares of ₹10.00 each at Rs 62-65 price band |
| BRLMs | Capital ventures Private Ltd |
Among other institutional investors, Rajasthan Global Securities has been allocated 1.54 lakh shares; NAV Capital Emerging Star Fund has been allocated 1.54 lakh shares, and Silver Stallion Fund has been allocated 1.54 lakh shares in the anchor book, which closed on Friday evening.
The company’s IPO is set to open on May 22, 2023, and close for public subscription on May 25, 2023. The company has set a price band of Rs. 62-65 per share (Rs 10 face value) through the book-building route. The company will raise Rs 41.79 crore at the upper price band of the issue.
On listing, Crayons Advertising will be India’s first major homegrown integrated advertising agency to go public. Corporate Capital Venture Private Limited is the lead manager and played a leading role in the institutional placement. The issue is registered with Skyline Financial Services. The company’s shares will be listed on NSE Emerge.
Incorporated in 1986, Crayons Advertising is promoted by Kunal Lalani. The company provides a high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising media services consisting of brand strategy, events, digital media, Print Media, and Outdoor (OOH) Media services, which cover advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels and display of Outdoor Hoardings, etc.
The company plans to invest in setting up its own film and animation studios. It will also enhance its existing foundation of Web3 capabilities to offer more dynamic Metaverse solutions, including AR, VR, and other emerging immersive tech. It also plans to enhance a wide array of event offerings with new-age technology applications to allow omnipresence, scale up the OOH business and acquire talent from the international market. The public issue proceeds will be utilized for capital expenditure on infrastructure & cutting-edge technology.
