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The online food delivery firm, Zomato on Thursday announced that it has partnered with an e-wallet company Paytm, to provide food ordering and delivery service through Paytm app.
In a statement, Zomato said that “The users can now browse their favorite restaurants and order the food instantly through the Zomato online ordering platform listed on Paytm app.”
“The Service is currently available for the Paytm Android app users who are living in Delhi-NCR and will be soon available for the iOS users and for the rest of the Indian cities and states,” the statement added.
Stating more on this the company, said that “This with Paytm will allow the Zomato to reach more than 80 thousand restaurants across 11 cities by the month-end.”
Speaking about the partnership, Zomato CEO, Mohit Gupta said “Paytm is the most popular digital payments platform, with extensive reach across the length and breadth of the country. We are excited to be partnering with them to integrate our online food delivery service with their mobile app. This will allow us to reach a much larger user base and add to the overall experience of ordering from Zomato.”
Adding to this Gupta said, “Paytm has a strong user-base in tier 2 & tier 3 cities, where users frequently use its services for a wide array of everyday payments and Food & Beverage is among one of the largest payment categories for Paytm both regarding volume and number of transactions.”
While speaking about this development, Renu Satti, Senior Vice President, Paytm said ““Our association with Zomato is a valuable addition to our platform in bringing the convenience of ordering food online on our app. A vast majority of our customers are from the tier 2 & tier 3 cities, with this new addition we are confident of driving the growth of online food ordering further across the country.”
“This is also an essential step towards our enhancing the overall offerings to our customers. We will continue to put our efforts in this direction.” Renu added.
The statement also added, “Zomato has a strong last mile delivery fleet of 1.5 lac partners in India, which contributes nearly to 65 percent of its overall revenue.”