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Karnataka-based fintech startup, BharatX has raised $250,000 in pre-Series seed round funding led by Java Capital.
The seed round funding also saw participation from other angel investors including Anupam Mittal (Founder Shaadi.com / People Group), Ritesh Jain, (Ex-COO of HSBC), Faiz Mayalakkara, (Director of Investments at UAE’s Sovereign Wealth fund), Amit Kumar Singh (ex-CBO, Indialends.com) and from LetsVenture AIF.
“The funding will help drive BharatX’s strategy to deliver seamless Embedded Credit experiences on many consumer-facing platforms across India, with zero credit risk and zero operational headaches for the platforms,” the startup said.
Speaking on fundraising, Mehul Jindal, founder of BharatX, said, “Our goal with BharatX is to enable easy and cheap access to Credit to Every Middle-Class Indian who deserves it with a Zero Document Flow. Embedded Credit, allows us to acquire users at much lower costs while also creating value for the Platform we partner with, be it through journeys like Khata, Try & Buy, Pay Later, Credit Line, etc.”
“We are excited and very grateful to our investors for putting their belief in us to solve this problem which has plagued Indians for far too long. We hope to bring some exciting and disruptive tech to the market soon,” Jindal added.
Commenting on the investment in BharatX, Karteek Pulapaka, Partner, Java Capital, said, “We are thrilled to partner with BharatX and back the exceptional founding team led by Mehul Jindal. BharatX offers plug-and-play credit products through an ultralight SDK that can be integrated by brands, e-commerce stores, merchants, and their mobile apps.”
“The next wave of growth in India will come from its deepening internet penetration and increased data usage. However, much of this growth depends on how easily customers can access credit, and if it is affordable. BharatX can revolutionize how this wave of internet shoppers avail formal credit. We are happy to be part of this mission,” Pulapaka added.