As Ola is gearing up to launch its first electric scooters to Europe in the coming months. The company on Friday announced the appointment of Julien Geffard as the director of Go-To-Market strategy for its electric business in Europe.
Julien Geffard holds over 15 years of deep automotive experience across some of the world’s leading automobile companies. Before joining Ola, he was the Global Commercial Director and a member of the Board of Management at Peugeot Motorcycles. Julien had a very successful stint at Bentley Motors Ltd as their Head of Sales and then as Head of Retail Marketing, Europe. Julien has also worked with Alpine and BMW, where he was responsible for positioning the famous Mini in France as a leading luxury brand.
“Julien in his new role will be based out of the company’s Amsterdam office, and he will be responsible for building and growing Ola’s European operations for its electric business,” Ola in its statement said.
Speaking on the appointment, Bhavish Aggarwal, Chairman, and Group CEO, Ola said, “We are happy to announce the appointment of Julien to lead our European operations. As we gear up to bring the first of our range of electric vehicles to markets around the world, Julien’s expertise will be key to building our electric business across Europe. As a rapidly growing hub of EVs, Europe is a key market for us to realize our vision of moving the world towards sustainable mobility solutions.”
Commenting on the joining, Julien Geffard said, “I am excited to join Ola and be a part of this incredibly talented, and diverse team that is bringing the exciting range of electric two-wheelers to our customers in Europe and around the world. Europe is a key market for us and our tech and digital expertise, coupled with the unique customer experience, will be key for us as we launch our products across Europe.”
The two-wheeler EV market in Europe has seen double-digit growth in 2020, with customers looking for differentiated products that are stylish, smart, and lightweight, available at competitive prices.