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India-based Music labels and publisher Times Music has signed a global licensing partnership with viral music video sharing app Triller.
“The deal will allow users of Triller app to have access to Time Music’s catalog of over 56,000 songs,” the statement said.
Speaking on the partnership, Mandar Thakur, COO, Times Music said, “Times Music’s diverse catalog and its dominating position in the Punjabi and regional marketplaces, gives Triller a significant advantage to navigate the length and breadth of the country. We are very thrilled to have our entire library on Triller.”
Commenting on the deal, Raj Mishra, GM, Triller India said, “Times Music, one of India’s leading record music labels represents the cultural diversity of Indian Music covering prime languages, among many others. As always our goal is to ease creations and move forward to offer our users with an even larger pannier of music to create and share content with freedom.”