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Snapdeal launches ‘Pride of India’ e-store to celebrate Indian heritage

Ahead of the country’s 74th Independence Day, leading e-commerce giant Snapdeal on Tuesday announced the launch of a ‘Pride of India’ e-store to offer curated patriotic-themed items for costumers.

In a statement issued, Snapdeal said, “The launch will have products from Indian artisans, weavers, craftsmen and women entrepreneurs. It will help sellers of these indigenous products revive business as they rebuild their businesses after the massive disruption due to the coronavirus pandemic.”

Speaking on the store launch, a Snapdeal spokesperson said, “India’s small businesses comprise the majority of the sellers on Snapdeal. These sellers have added thousands of new products to the e-store this year. This year, we included patriotic-themed collections, indigenous items, and products from famous local brands to the e-store. These are across categories like apparel, decor, fashion accessories, cosmetics, and fitness.”

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“It has a huge variety of tri-color clothes, flags, books on independence, and organic food. Vande Mataram’s slogan t-shirts and cushion cover will also be available. There is a wide range of tri-color printed collectibles like travel and tech accessories, fridge magnets, keychains, t-shirts, coffee mugs, and phone cases,” it added.

“The e-store showcases the diversity and craftsmanship of India’s weavers and artisans. Jamdani, Bhagalpuri, Kantha, and Kancheepuram sarees besides Phulkari, Ikkat, and Bhandej dupattas from the textile-rich states of Bengal, Tamil Nadu, Odisha, and Madhya Pradesh are available,” the spokesperson said.

Adding to the statement, the company further in its statement said, “It will also offer a rich collection of Kundan, Polki, Meenakari, Pearl, and Temple inspired costume jewelry, including various handicrafts, wooden showpieces, wall decor items, metal handicrafts, and jute items representing the 29 states of India.”

“The e-store will also feature casual apparel from famous India-made brands like Mufti, John Player, Spykar, Cantabil, and Duke. Herbal hair and an extensive skincare range from Khadi also appear to be on sale,” the statement said.