Pixis, an India-based codeless AI infrastructure company focused on enabling brands to enhance performance marketing, has raised $85 million in its series C1 funding round led by Touring Capital in participation from Grupo Carso, General Atlantic, Celesta Capital, and Chiratae Ventures.
The startup plans to utilize the raised funds to deepen its AI capabilities, accelerate global expansion, invest in R&D, launch a generative AI-powered creative studio, and build strategic product and business partnerships.
Pixis develops accessible AI technology for growth marketing and has a rich product suite that includes targeting, in-flight performance optimization, and generative AI capabilities. Since its launch, Pixis has demonstrated a tremendous growth trajectory, with its platform leveraged by more than 200 global brands including names like DHL, Carsome, JOE & THE JUICE, Kavak, and HDFC Bank, to name a few.
Speaking about the funding round, Nagraj Kashyap, co-founder and General Partner at Touring Capital said, “We passionately believe in the power of generative AI to transform enterprise software use cases. We see Pixis as a pioneer in this category and have been thoroughly impressed by the platform’s powerful technical capabilities translating into rapid customer adoption. We are excited to partner with Pixis, having had a years-long relationship with the team.”
Commenting about the investment, Shubham A. Mishra, Co-founder & CEO, Pixis said, “This is shaping up to be an exciting year for Pixis as we welcome Touring Capital as investors; the Touring team have been important thought partners over the years and we are delighted to announce our new partnership. With this capital raised, we will continue to concentrate on strategic channel partnerships with renewed vigor, and invest heavily in our R&D efforts.”
