Topics: Digital Marketing

Inside

Art of Experiential Marketing: Arvind Balan On Maxperience’s Data-Driven Marketing Approach

In this interview, Arvind Balan, Co-Founder & CEO of, Maxperience on the company's data-driven approach to experiential marketing, and the secrets behind Maxperience's most...
Business

Why Your Marketing and Customer Service Are So Important to Your Landscaping Business

The 'Rule of 7' is a marketing principle derived from a 1930s theory by movie studios that customers decide to purchase a product after...
Interviews

Interview: Shantanu Bhattacharyya On LS Digital Data-Driven Approach Behind Effective Digital Marketing

Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...
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Inside

Adtech space has been dominated by a few DSPs: Mani Gopalaratnam, CEO of Resulticks

Speaking to TechGraph, Mani Gopalaratnam, CEO & CTO of Resulticks has said, "The programmatic or marketing ad tech space has been dominated by a...
News

Prospects that performance marketing offers for D2C brands

It's 2022, and direct-to-consumer (D2C) brands are here to stay. In the last 2 years, people's buying habits have seen a 180° turn. Traditional...
Blockchain

Top 6 High Returns Upskilling Courses for Engineers and Professionals

There has been an uproar among the students and professionals regarding upskilling themselves to avail themselves of the best available opportunities which provide them...
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News

Inflection Point Ventures leads Rs 6.5 Cr funding round for ORAI

Conversational AI platform ORAI has raised Rs 6.5 crore in a Pre-Series A round funding led by Inflection Point Ventures.  The funds raised will be...
Startup

Essential Tools that Your Budding Startup Needs

Every budding business - big or small - requires a lot of help in the form of technological equipment, brainy strategies, resources, workforce, reinforcements...

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