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Interviews

Interview: Shantanu Bhattacharyya On LS Digital Data-Driven Approach Behind Effective Digital Marketing

Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...
Inside

An Interview with Ratnendra Kumar Pandey, Co-founder of Trivayu Media Work

On Monday Evening, Ratnendra Kumar Pandey, Co-founder of Trivayu Media Work sat down with the TechGraph editorial team for a wide-ranging interview. We discussed...
Business

In Conversation With Kavita Shenoy, Founder & CEO of Voiro

Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, "Although the programmatic ad tech is rapidly evolving, the problem of...
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Business

Play Ventures leads $4.1 Mn series seed round for INCRMNTAL

Israel-based incrementality measurement platform, INCRMNTAL has raised $4.1 million in series seed round funding led by Play Ventures, in participation from Eric Seufert’s Heracles...
News

Prospects that performance marketing offers for D2C brands

It's 2022, and direct-to-consumer (D2C) brands are here to stay. In the last 2 years, people's buying habits have seen a 180° turn. Traditional...
Inside

5 Reasons Why You Should Focus On Mobile Marketing

In this era of digital marketing, mobile marketing has become the new normal. We can not live a single day without our smartphones. By...
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Apps

Mobile advertisers to unlock the potential of OEM APP stores to sway the digital population

Globally there has been a surge in the number of smartphone users, in Asia-Pacific alone for example the users have increased significantly from about...
Inside

What can be expected from the AdTech space in the upcoming years as a market leader

AdTech, a booming name in the Tech Ecosystem, has created a buzz that will be lasting for the upcoming years as it is going...
Inside

How Can Internet Marketing Optimise Your Business

Internet use is increasing worldwide every day. Over 5.40 billion people around the world use the internet as of August 2022. Marketing has always...
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Inside

The Right Wrong Ways To Gain More Leads From Your Website

One of the top mistakes people make is they view their websites from the perspective of gaining traffic. It’s not your fault, almost every...
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