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Indian haircare brand &Done Snaps ₹6.5 Crore From All In Capital, M.G. Investments & Others

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Bengaluru-based premium haircare brand And Done(also known as &Done) has raised ₹6.5 crore in a pre-seed funding round led by early-stage venture capital firm All In Capital, with participation from M.G. Investments and several angel investors.

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The company plans to use the funds to expand its team and accelerate new product development.

Founded in 2025 by engineers-turned-serial entrepreneurs Saumya Yadav and Atit Jain, &Done is building a professional haircare brand tailored specifically for Indian hair types and weather conditions.

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Commenting on the funding, Aditya Singh, Co-founder of All In Capital, said, “Haircare remains one of the toughest categories to crack in the beauty space as products are often rejected after a single use, unlike skincare, where consumers show patience. However, &Done has understood this challenge deeply and built a brand around genuinely solving hair issues with highly effective formulations.”

“As Indian consumers become increasingly aspirational and willing to pay a premium for products that work, we believe &Done is positioned to become a category-defining brand,” Singh added.

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Since its launch, the brand has partnered with over 1,500 stylists across 300+ premium salons in tier-1 cities, combining a salon-distribution model with a direct-to-consumer line of shampoos and conditioners for at-home use.

Speaking about the fundraise, Saumya Yadav, Co-founder of &Done, said, “We are on a mission to bring science-backed, professional haircare solutions specifically made for Indian hair. Salons in India still rely on imported professional brands, but Indian hair type and weather are different, and consumers expect results, not just promises. Hence, we believe that it’s time for Indian hair to have its own high-performance, professional haircare brand.”

The company said it aims to scale its presence through direct-to-consumer launches while continuing to strengthen its salon network. It also plans to expand both in India and internationally over the next three years with new product lines catering to diverse hair types and concerns.

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Krishna Mali
Krishna Mali
Founder & Group Editor of TechGraph.
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