Behind Kid’s Footwear Innovation: Aretto CEO Satyajit Mittal On Balancing Style and Foot Health in Kid’s Shoes

Date:

Trending

In this interview, Satyajit Mittal CEO & Co-Founder of Aretto sat down with TechGraph to understand how Aretto is striking a balance between style, and foot health in their kids’ footwear, and how the company is strategically delivering captivating designs to ensure durability and quality that meet both children’s and parents’ expectations.

- Advertisement -

Read the complete interview:

TechGraph: Aretto has positioned itself as a prominent kids’ footwear provider. Could you elaborate on the company’s mission and how you aim to address young customers’ specific needs?

Satyajit Mittal: Aretto designs shoes that grow with the child’s feet. Due to the rapid growth of kids, shoe sizes change by as much as 3 sizes in a year at an early age.

- Advertisement -

At Aretto, our mission is to alleviate these concerns and deliver adaptable shoes that are a bliss to kids’ feet and also promote their cognitive & sensory development. We want to bring boundless joy to every child’s stride.

TechGraph: With the growing concern for children’s foot health and comfort, what innovative features or design elements does Aretto incorporate into their footwear to ensure optimal support and development?

Satyajit Mittal: Aretto prioritizes securing the natural foot shape of children, omitting conventional features like toe spring, gap, and heel raise. With a 3D adaptive fit and knitted upper, they hug the feet like a sock, while the adaptable sole accommodates unique foot shapes which allows unrestricted growth and lasting comfort.

Satyajit Mittal: Aretto Leaps postpone obsolescence and provide better foot health to kids. This adaptive fit cohesively allows sustained comfort and unrestricted growth to the child.

The pull strap loops allow the mouth to widen while wearing the shoes or taking them off, giving an easy on-and-off experience. Our strategically curated color palette adds playfulness to the shoes which fascinates kids.

TechGraph: Sustainability has become a key focus in the fashion and footwear industry in recent years. Can you tell us about Aretto’s commitment to sustainability and any initiatives taken to reduce the environmental impact of your kids’ footwear?

Satyajit Mittal: The primary impact we have created is reducing the number of SKUs by optimizing the industry sizing benchmarks of 18 sizes to 6 sizes. We also prioritize planet positivity with eco-friendly manufacturing practices like additive manufacturing and optimized SKU split to minimize waste and obsolescence.

TechGraph: As the market for kids’ footwear continues to evolve, what strategies does Aretto have to adapt and stay ahead of competitors? Are there any plans to expand the product range or explore new markets in the future?

Satyajit Mittal: At Aretto, we stay ahead by continuously observing market trends and customer feedback. Our strategy includes expanding our product range of “functional” designs. Aretto is eagerly venturing into untapped markets worldwide, introducing an expanded range of kid’s footwear.

Satyajit Mittal: Aretto provides a seamless online shopping experience for parents by providing round-the-clock assistance through social media, WhatsApp, and our Shopify platform.

Our expert consultation ensures accurate shoe size checks, while last-mile updates keep customers informed from order placement to delivery. With a hassle-free return and exchange policy within 14 days, we also provide a 1-year warranty against any quality or manufacturing defects.

TechGraph: Aretto has a strong online presence, but are there any plans to establish physical retail stores or collaborate with other retailers to enhance accessibility and provide a more hands-on experience for customers interested in your kids’ footwear?

Satyajit Mittal: Aretto has been actively engaging in on-ground events, having hosted over 30+ captivating experiences. The phenomenal feedback received has deepened our understanding of our audience and reinforced our pre-set commitment to unwavering quality assurance. With a remarkable trial-to-conversion ratio of 55%, our growing success pave the way to captivate the physical retail space and serve our valued customers on the ground.

TechGraph: Lastly, what sets Aretto apart from other kids’ footwear brands in terms of quality, design, and customer experience? How do you envision the company’s future growth and contribution to the industry?

Satyajit Mittal: At Aretto, we focus on functionality, sustainability, and superior quality. Our patented GFA Award-winning technology ensures ergonomically designed shoes for growing kids. We manufacture in Grade A facilities, implementing rigorous quality assurance protocols. Eliminating the need for manual intervention, our innovative design seamlessly accommodates growing sizes we enhance the customer experience through size check calls, easy exchange and return policies, and a 1-year warranty for added peace of mind.

THE SNAPSHOTS

Sign up to get quick snaps of everyday happening, directly in your inbox.

We don’t spam! Read our privacy policy for more info.

- Advertisement -

Support our independent journalism PayPal (Outside India) For PayU (For Indian Readers).

Krishna Mali
Krishna Mali
Founder & Group Editor of TechGraph.

More Latest Stories

More Articles

Onlygood AI CEO Rajeev Sinha on Future of AI-Driven ESG Data and Supply Chain Transparency

Speaking to TechGraph, Rajeev Sinha, CEO & Co-founder of Onlygood.ai, shares insights on how his company is helping smaller businesses leverage AI and IoT...

Vishal Puri On Spalba’s Tech-Driven Approach To Venue Booking & Planning

Speaking to TechGraph, Vishal Puri, Co-Founder of Spalba, explains how its platform uses technologies like Digital Twins and real-time analytics to provide event planners with interactive previews while giving venue owners deep data to optimize sales and marketing strategies and help event planners make...

INTERVIEW: ADDA’s Krishanu Mukherjee on Transforming Gated Communities

In an interview with TechGraph, Krishanu Mukherjee, AVP of Growth at ADDA.io, explained how...

Choosing the Right Tax Consultant: A Guide for Businesses and Individuals

For both individuals and businesses, tax planning and compliance are crucial aspects of financial...

Wired vs. Wireless Headsets: A Comparative Guide for Evolving Audio Needs

Across a wide range of demographics, including gamers, fitness enthusiasts, business executives, and remote...

The Rise of Conversational AI: What It Means for Tech and SaaS Businesses

Back in the time, when AI was not as prominent, businesses used to struggle...

Union Budget 2025-26 Reactions: EV Makers Welcome Tax Relief and Infrastructure Investments

India’s electric vehicle industry has welcomed the Union Budget 2025-26, citing exemptions on capital...

Healthcare Reactions to Budget 2025-26: Experts Back Investments in Cancer Care & AI but Call for Broader Mental Health Policies

The Union Budget 2025-26, presented by Finance Minister Nirmala Sitharaman, has drawn mixed reactions...

Life Insurance Death Benefit Payouts: What Your Family Needs to Know

It is important to know more about life insurance policies and their operational modalities. The most important factor is, of course, the pre-fixed insurer...

Preparing Your Staff To Host A Successful Business Event In Another City

A business event, a convention, and exhibition, a trade show - all of these...

TradeFT Review: Comprehensive Platform Overview 2025

The financial markets are abuzz with some pretty exciting developments as 2025 gets underway,...

Krikya Bangladesh Casino App Review

The Krikya app delivers a seamless and engaging mobile gambling experience for users of...

Union Budget 2025-26: MSME Leaders Back Investment Limit Hike, Call E-Shram Expansion Crucial

The MSME sector has responded positively to the Union Budget 2025-26, with experts highlighting...

From GCC & AI to DeepTech Investments: How Tech Experts React to the Union Budget 2025

Finance Minister Nirmala Sitharaman’s Union Budget 2025-26 has drawn mixed reactions from technology industry leaders, particularly on the government’s push for deep tech and...

Union Budget 2025-26 Reactions: Education Sector Applauds AI, Skilling Initiatives but Flags Funding Gaps

India’s education sector leaders have responded to the Union Budget 2025-26 with optimism and concern. While the budget introduces key measures such as 50,000 new Atal Tinkering Labs, AI-focused Centres of Excellence, and broadband expansion in government schools, some experts argue that the ₹1.28...

Union Budget 2025: India’s AI Budget Allocation Stirs Mixed Reactions

India’s Finance Minister Nirmala Sitharaman's announcement of a ₹500 crore fund for a Centre...

Union Budget 2025: Investors, Startups React to Govt’s Push for Fund of Funds, FSS Scheme and Deeptech

The Union Budget 2025, presented by Finance Minister Nirmala Sitharaman on Saturday, has drawn...

AI in Skill Development: What Budget 2025 Should Do to Close the Workforce Skills Gap

India, with its vast pool of young talent, faces a significant challenge: a widening...

Union Budget 2025 Expectations: Hospitality Sector Urges Budget Support for Tourism Growth and Workforce Development

With the Union Budget 2025 on the horizon, hospitality sector leaders are calling for...

Cash out Tether USDT to Renminbi in Guangzhou

If you need to quickly and safely Cash out Tether USDT to Renminbi in...

Union Budget 2025 Expectations: Insurance Sector Eyes Tax Incentives, Sops to Expand Health Insurance Reach

As Finance Minister Nirmala Sitharaman prepares to present the Union Budget 2025 on February...

Solar, Renewable Sector Expects Tax Breaks, Subsidies for BESS & Solar Financing Reform From Budget 2025

As Union Budget 2025 approaches, renewable energy leaders are urging Finance Minister Nirmala Sitharaman...

Gaming Industry Eyes Budget 2025 for Relief on GST and Boosted AVGC Support

With the Union Budget just days away, the gaming sector is growing hopeful that...

Adoption of Low Code Platforms by MSMEs for Operational Efficiency of Their Supply Chains

Micro, small, and medium enterprises are the backbone of the world and account for...

Krikya Bangladesh Casino App Review

The Krikya app delivers a seamless and engaging mobile gambling experience for users of...

Union Budget 2025: Medical Education Seats Increased by 130% in 10 Years; 10,000 More to Be Added

Education sector Budget LIVE: Presenting the Union Budget 2025-26, Finance Minister Nirmala Sitharaman announced...

Union Budget 2025: Kisan Credit Card Loan Limit Increased to ₹5 Lakh Under Modified Interest Subvention Scheme

Finance Minister Nirmala Sitharaman, in her Union Budget 2025-26 speech, announced an increase in...

Union Budget 2025 LIVE: FM Sitharaman Announces Reforms in Finance Sector; Increases FDI Limit to 100%

Finance Minister Nirmala Sitharaman, while presenting the Union Budget for 2025-26 in Parliament today,...

Union Budget LIVE: Finance Minsiter Nirmala Sitharaman Tables India’s Budget for 2025-26

LIVE Union Budget Coverage: The Union Budget 2025, set to be presented by Finance...

Union Budget 2025-26: MSME Leaders Back Investment Limit Hike, Call E-Shram Expansion Crucial

The MSME sector has responded positively to the Union Budget 2025-26, with experts highlighting...

Gaming Industry Eyes Budget 2025 for Relief on GST and Boosted AVGC Support

With the Union Budget just days away, the gaming sector is growing hopeful that...

Budget 2025: Tax Reforms, Infrastructure Financing, and NBFC Support Top Budget Wishlist

As Budget 2025 approaches, experts from the NBFC, finance, and business sectors are voicing...

Adoption of Low Code Platforms by MSMEs for Operational Efficiency of Their Supply Chains

Micro, small, and medium enterprises are the backbone of the world and account for...