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Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, and Mahindra Lifespace Developers Ltd., the real estate and infrastructure development arm of the Mahindra Group, today announced the launch of a platform to provide 3D immersive experiences to customers, that will redefine their home-buying experience.
This platform is built to generate images of homes and a complete home environment, in a near-real manner using photo realism features and capabilities provided by Epic Games’ Unreal Engine 5.
Tech Mahindra’s platform will provide customers with an immersive 3D experience of Mahindra Lifespaces’ newly designed real estate properties. The platform will enable hundreds of concurrent users to experience projects in the Metaverse.
They will be able to teleport themselves into their future homes, collaborate remotely with family members and communicate with them to speed up their purchase decisions.
Speaking at the launch, Rajesh Dhuddu, Global Head of Emerging Technologies, at Tech Mahindra, said, “For buying new apartment homes, the traditional process is that customers visit the project site, look at models, and visit/show apartments. With Prop Tech advancements, it’s time we disrupted traditional buying approaches. The Metaverse offers an opportunity where potential home buyers can be teleported to their future homes.”
“They can experience their homes and surroundings fully, even before they are built in the physical world. This makes customers completely visualize and experience their new homes, without leaving anything to the imagination. Tech Mahindra’s platform for Mahindra Lifespaces will provide a first-of-its-kind near-real experience of apartments to end customers, using Epic Games’ Unreal Engine capabilities,” Dhuddu further added.
To support several hundreds of concurrent users experiencing this remotely and in a multiparty environment, Tech Mahindra will leverage its extensive network and infrastructure to build high-fidelity 3D environments using Epic Games’ Unreal Engine 5.
This will further be combined with cutting-edge technologies such as Conversational AI (Artificial Intelligence), and NFTs (Non-Fungible Tokens) to enable the purchase of digital artifacts about homes.
As part of NXT.NOWTM framework, which aims to enhance the ‘Human Centric Experience’, Tech Mahindra focuses on investing in emerging technologies and solutions that enable digital transformation and satisfy customers’ underserviced and unaddressed needs.