HomeBusinessSpice Money partners with Religare Broking to bring LIC IPO to 10 Cr rural households

Spice Money partners with Religare Broking to bring LIC IPO to 10 Cr rural households



Spice Money, a rural-based fintech platform has announced that it has partnered with Religare Broking Ltd. (RBL) to enable rural citizens to apply for the mega LIC IPO, a first-of-its-kind investment opportunity.

Through this association, Religare Broking and Spice Money aim to provide rural citizens with equitable access to investment opportunities, thus, taking a step further in bridging the rural-urban divide and augmenting financial inclusion.

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Moreover, this association will allow over 95% of rural pin codes to get access to assisted phygital platforms to invest in capital market-linked opportunities such as equities, mutual funds, commodities, currency, and NPS to build wealth for the future. The business partnership will pave the way ahead for a large-scale financial inclusion and financial freedom for new-to-market investors in the rural segment.

Religare Broking is currently servicing over 10 Lakh, Demat customers, through its pan India network of 1100+ branches and business partners across 400+ cities in the country. Spice Money, on the other hand, is a leading rural fintech company with a wide network of over 10 lakh merchants (called Spice Money Adhikaris) serving over 10 crore households in 700+ districts across the hinterlands of India.

Thus, the investment services partnership between Religare Broking and Spice Money will facilitate rural India to get direct and assisted access to a Demat Account and invest in capital market-linked products.

While India has just recorded “the best IPO year” (2021) in two decades with new-age technology companies leading the way, the percentage of investors from rural parts of the country is extremely low due to the lack of access, awareness, and assistance.

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Spice Money’s most inclusive and trusted community of high growth 1 million Adhikari’s, who are looked upon as respected banking representatives, will act as a one-point contact for assisting rural citizens who want to invest in the LIC shares but do not know where to begin. Spice Money Adhikaris will assist them to open a DEMAT Account and apply for the LIC IPO and invest in other products in the future.

Talking about the development, Sanjeev Kumar, Co-Founder & CEO, of Spice Money said, “We are thrilled to partner with Religare Broking to take the country’s biggest IPO to the hinterlands of India. At Spice Money, we are on a mission to drive financial inclusion for the country and this partnership will bring forth the opportunity for rural citizens to participate in the mega IPO and other capital market-linked products in the future, through our marketplace platform. Access to the IPO of a brand that commands nation-wide trust, like LIC, will help rural citizens warm up to the phenomenon of investment opportunities they are hitherto unaware of.”

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“A majority of rural households have little to no financial literacy and most prefer to park their money in bank deposits therefore, they have to settle for low-interest rates, while there remains a massive opportunity to grow their wealth by making smart investments in capital markets. Seizing these opportunities will not only help in the financial growth of rural citizens but also help the revitalization of the rural economy. It will play a key role in the country’s goal of becoming a $5-trillion economy and creating an Atmanirbhar Bharat. This partnership shares a mutual synergy of making people financially independent. Furthering digital and technological innovation, Spice Money aims to be a one-stop platform for all rural financial needs,” Sanjeev added.

On the announcement of the partnership, Nitin Aggarwal, CEO, of Religare Broking said, “We are delighted to join hands with Spice Money. With LIC IPO on its way, a huge opportunity awaits new investors and its policyholders. Jointly Religare & Spice Money will play an instrumental role in building a rural India financial inclusion model, combining new age technology with human assistance and bringing Ghar Ghar Demat Account. With the help of Spice Adhikaris, each investor willing to invest in IPOs can seamlessly open a Demat account on Dynami App and make informed decisions for a range of investment products.”

Commenting on the development, Gurpreet Sidana, COO, Religare Broking said, “Continuing our promise to offer simplified investment journeys & innovative services, this time we are building a large scale phygital DIY facility with Spice Money for opening Sabse Sasta Demat Account. Our DIY account opening journey and trading platforms are backed by state-of-the-art new-age technology and a simplified trading experience. Irrespective of the ticket size or location, an investor can seamlessly and affordably participate in the capital market-linked opportunities.”


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Krishna Mali
Krishna Mali
Founder & Group Editor of TechGraph.

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