Topics: Advertisers
Inside
Evolution of Festival Advertising – A journey from Traditional to Hyperlocal Strategies
When it comes to festival advertising, brand strategies have seen notable changes shape the landscape. As the heat gets turned up the advertising space...
Business
Rise of hyperlocal advertising; Targeted commercials gaining ground
In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...
Inside
Hyperlocal Solutions and the Future of Personalised Marketing
In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...
Interviews
Interview: CEO Amit Relan On mFilterIt Approach to Ad Fraud Prevention
During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...
Business
Report: Disney Star Secures Rs 200 Cr AD Deal From HUL For Asia Cup & World Cup
Disney Start, the parent company of Stars Sports and Disney+ HotStar and official broadcaster for Asia Cup 2023 and World Cup 2024 has secured...
Business
Unleashing App Revenue Potential: Expert Tips and Tricks
In the fast-paced and competitive landscape of mobile applications, seasoned developers and adtech experts continuously seek innovative strategies to optimize their app revenue potential....
Finance
Striking Against Ads Fraud: Arpit Jain Of GreedyGame On Seizing Opportunities in Mobile Advertising
Speaking to TechGraph, GreedyGame's Founder & CEO, Arpit Jain spoke about the challenges and opportunities faced by mobile advertising companies in the current online...
Interviews
Interview: Shantanu Bhattacharyya On LS Digital Data-Driven Approach Behind Effective Digital Marketing
Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...
Business
In Conversation With Kavita Shenoy, Founder & CEO of Voiro
Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, "Although the programmatic ad tech is rapidly evolving, the problem of...
News
Prospects that performance marketing offers for D2C brands
It's 2022, and direct-to-consumer (D2C) brands are here to stay. In the last 2 years, people's buying habits have seen a 180° turn. Traditional...
Inside
5 Reasons Why You Should Focus On Mobile Marketing
In this era of digital marketing, mobile marketing has become the new normal. We can not live a single day without our smartphones. By...
Business
GOP Senators shows concerns over Online Advertising monopoly
During a Senate Judiciary Committee hearing, Senator Mike Lee expressed his concerns over the two tech companies for creating a monopoly in the Online...
News
Qoruz launches Influencer Search platform in India
Leading influencer marketing insights and analytics platform, Qoruz has announced the launch of 'Qoruz Search,' a comprehensive influencer search engine in India. "The platform will...
Apps
Interview: “In-app advertising to be the next destination for advertisers,” says Arpit Jain, Founder of GreedyGame
In a conversation with TechGraph, GreedyGame's founder & CEO said, "There is no doubt that in-app advertising is going to be the next destination...
Inside
Outbrain Responds to the United Nation’s open brief to stop the spread of COVID-19
World's leading discovery and advertising platform, Outbrain on Monday, announced that "It is now the part of the collective who have responded to the...
Business
Interview: PivotRoots MD Shibu Shivanandan says, “Programmatic comes with the promise of transparency, efficiency and more balanced media buys outside of the duopoly
Sandeep Balani, India Head – OutBrain has recently caught up with Shibu Shivanandan, Founder & Managing Director of PivotRoots – a leading agency and...
Inside
WATConsult Executive VP Sahil Shah says, “2020 is the year we will be 100% programmatic.”
Like everywhere else, the Indian digital market is very much controlled by the big three where most of the ad dollars get invested. But India...
News
Mozilla wants Apple to make user tracking more difficult for advertisers on iPhone devices
Mozilla Corporation, a not-for-profit company behind the open source web browser Mozilla Firefox, wants Apple Inc to make users-tracking on iPhone devices more harder...