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Topics: Advertisement

Interview: PivotRoots MD Shibu Shivanandan says, “Programmatic comes with the promise of transparency, efficiency and more balanced media buys outside of the duopoly

Sandeep Balani, India Head – OutBrain has recently caught up with Shibu Shivanandan, Founder & Managing Director of PivotRoots – a leading agency and...

WATConsult Executive VP Sahil Shah says, “2020 is the year we will be 100% programmatic.”

Like everywhere else, the Indian digital market is very much controlled by the big three where most of the ad dollars get invested. But India...

Walmart to make its first direct pitch to big corporate advert buyers at New York event

Walmart Inc will meet large consumer goods companies and advertising firms for the first time in New York next week to pitch its advertising...

Mozilla wants Apple to make user tracking more difficult for advertisers on iPhone devices

Mozilla Corporation, a not-for-profit company behind the open source web browser Mozilla Firefox, wants Apple Inc to make users-tracking on iPhone devices more harder...

Kantar report: 58% of ads on air target women

Marketers in India are missing potential opportunities to reach out to men in the categories where both genders are equal decision makers, according to...
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Facebook and Instagram to ban “Vaccine Hoaxes” ads from its platform

After taking action spreading of Fake News on the platform, the American social networking giant Facebook is now planning downgrade the Facebook pages and...

Chinese nationalist accused, McDonald’s for running YouTube Ads in Taiwan

Chinese nationalists are accusing a McDonald's advertisement in Taiwan of supporting independence for the self-ruled island. The advertisement for a breakfast sandwich, broadcast only in...

WPP to invest $380 million in restructuring its ads network

What defines WPP? What makes it so unique? Its professional service firms, advertising and public relations, and its omnichannel commerce business are what makes...
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