Topics: Ads network

The Evolution of Marketing in India: How AI is Revolutionizing Strategies

In today's fast-paced digital landscape, Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing traditional marketing approaches and paving the way for unprecedented...

The Death of Cookies: What’s Next for Digital Marketing?

The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As...

Interview: CEO Amit Relan On mFilterIt Approach to Ad Fraud Prevention

During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...
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The Effects of 5G on Digital Marketing in a New Era

The rollout and adoption of 5G in India have been comparatively quicker and less cumbersome when compared to that of 4G. By March, around...

In Conversation With Kavita Shenoy, Founder & CEO of Voiro

Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, "Although the programmatic ad tech is rapidly evolving, the problem of...

Adtech space has been dominated by a few DSPs: Mani Gopalaratnam, CEO of Resulticks

Speaking to TechGraph, Mani Gopalaratnam, CEO & CTO of Resulticks has said, "The programmatic or marketing ad tech space has been dominated by a...
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Bharti Airtel launches ads platform Airtel Ads

Bharti Airtel on February 24, announced the launch of its advertising platform 'Airtel Ads'. Bharti Airtel in its statement said, "Using Airtel's deep data science...

Interview: “In-app advertising to be the next destination for advertisers,” says Arpit Jain, Founder of GreedyGame

In a conversation with TechGraph, GreedyGame's founder & CEO said, "There is no doubt that in-app advertising is going to be the next destination...

Interview: PivotRoots MD Shibu Shivanandan says, “Programmatic comes with the promise of transparency, efficiency and more balanced media buys outside of the duopoly

Sandeep Balani, India Head – OutBrain has recently caught up with Shibu Shivanandan, Founder & Managing Director of PivotRoots – a leading agency and...
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WPP to invest $380 million in restructuring its ads network

What defines WPP? What makes it so unique? Its professional service firms, advertising and public relations, and its omnichannel commerce business are what makes...

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