The affiliate marketing landscape is undergoing a significant transformation as privacy concerns and regulatory changes reshape the digital ecosystem. Traditionally, affiliate marketing has relied...
In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...
In today's fast-paced digital landscape, Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing traditional marketing approaches and paving the way for unprecedented...
The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As...
During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...
Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, "Although the programmatic ad tech is rapidly evolving, the problem of...
Bharti Airtel on February 24, announced the launch of its advertising platform 'Airtel Ads'.
Bharti Airtel in its statement said, "Using Airtel's deep data science...
Sandeep Balani, India Head – OutBrain has recently caught up with Shibu Shivanandan, Founder & Managing Director of PivotRoots – a leading agency and...
What defines WPP? What makes it so unique? Its professional service firms, advertising and public relations, and its omnichannel commerce business are what makes...