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Leading influencer marketing insights and analytics platform, Qoruz has announced the launch of ‘Qoruz Search,’ a comprehensive influencer search engine in India.
“The platform will allow marketers to search for celebs, macro, micro, and nano influencers from the database of hundreds of thousands of Influencers available on the search engine,” the statement said.
Speaking on the launch, Praanesh Bhuvaneshwar, Co-Founder & CEO – Qoruz, said “We are excited to launch India’s first and largest database of influencers and creators. We believe the Qoruz search engine, starting with India and then internationally, will help marketers to discover relevant influencers for their objectives by giving them data, deep insights, and campaign management tools.”
“We envision a connected Influencer ecosystem; where influencers and creators are not looked upon as “Vehicles of Reach” or “Human Ad Banners” but a world where Brands and Marketers forge tighter mutually beneficial relationships with influencers, beyond “money” or reach,” Praanesh added.
Commenting on the development, Prabakaran, Co-Founder & CTO – Qoruz, said, “We use technology, data mining, AI-based software, and machine learning to match a brand with the right set of relevant influencers. Technology enables us to do this at scale and hence it is our key differentiator. We’ve worked with our customers for many months to understand their workflows, and they have been asking us when we will make Qoruz’s database insights available in a self-serve fashion. We are excited to say that for all customers in India, no matter if they are large enterprises, medium companies, or a tech startup, today is the day.”