Cradlewise draws $7 Mn funding to help new parents with baby sleep

Cradlewise, a Silicon Valley-based baby technology company that makes smart cribs for babies, has raised a series seed round of $7 Mn led by Footwork in participation from CRV and its existing investors including SOSV and Better Capital. 

The round also witnessed participation from other investors including Katrina Lake (founder of Stitch Fix), Jeremy Cai (CEO of Italic), and Dilip Goswami (CTO of Molekule). Sachin Oswal (Co-founder Infibeam) and Sonny Vu (ex-CEO of Misfit Wearables).

With the fresh funding Nikhil Basu Trivedi, co-founder & General Partner of Footwork will join the Cradlewise board. 

“The funds will be used to accelerate the company’s innovation and technology roadmap and grow their team in India with hires in engineering, software, product, and customer success,” the statement said.

Founded by Radhika Patil and Bharath Patil, Cradlewise makes smart cribs with a built-in baby monitor that uses AI to learn the baby’s sleep patterns and adapts to changing needs.

Speaking on the fundraise, Radhika Patil, Co-Founder of Cradlewise said, “We are so excited to be working with such well-regarded VC firms and angel investors who have a deep understanding of connected hardware and the consumer market.”

“We believe that Cradlewise is uniquely positioned in this competitive space as the only smart sleep product designed to impact an outcome and not just give notifications. We will continue to lead in this space by expanding the capabilities of the product in the areas of a baby’s health and safety,” She added.

Speaking on the funding in Cradlewise, Nikhil said, “Cradlewise is the only baby product in the market that uses deep tech and AI to learn the baby’s sleep patterns and growth trends. With software updates that build on this rich data, a characteristic of the very best-connected hardware companies such as Nest, Peloton, Tesla, and Tonal, Cradlewise is pioneering the connected nursery.”

“Radhika and Bharath are stellar entrepreneurs who are solving an incredibly important problem – using modern tech and AI to help babies sleep better & longer and help parents have a far more fulfilling time with their babies,” Vaibhav Domkundwar of Better Capital said.