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Pet care super app Wagr has raised Rs 4.2Cr in fresh round funding led by Inflection Point Ventures. The round also saw participation from IvyCap Ventures, Stanford Angels, and Ashish Sharma (MD, Innoven Capital).
The funds will be used to expand the pet products available on their e-commerce platform and scale the scope of vet consultations and healthcare offerings for furry friends across India. The company will also be expanding its team and scaling up its customer acquisition efforts.
With the aim to provide everything a pet parent needs in a digital, personalized manner, Wagr offers several products and services such as veterinary video consultations within 15 minutes, an e-commerce store for pet products like food, treats, grooming and accessories, a pet care guide, a pet parent community, and a location & fitness tracker for dogs.
Commenting on the funding in the Wagr, Ankur Mittal, Co-Founder, Inflection Point Ventures says, “Over the years, especially post 2020, there has been a significant rise in pet parents across the country. For Pet Parents, the pets are like family members and hence the growth in this space is expected to mirror the exponential growth we have seen in the Mother & Child space. Wagr has anchored all the pet needs on its platform which is resulting in high stickiness of the pet parents as visible through and a large number of returning customers. We see this market to continue its growth momentum, added with the D2C push in the segment.”
Speaking on the investment round, Vikram Gupta, Founder & Managing Partner, IvyCap Ventures said, “We believe that Wagr is a perfect platform for solving all the requirements of pet parents. The credibility of the services ensures that there is an increase in the number of returning customers. Wagr has a strong team and the business model is addressing all the pinpoints. Hence, we will strongly support the team at Wagr.”
Talking about the fundraise, Siddharth Darbha, Co-Founder, Wagr said, “My cofounder, Advaith, and I believe that selflessly caring for others brings out the very best. And when we decide to be a good pet parent, we are deciding to be a truly good human beings. But we know that the journey is not so easy. It can be as tough and as rewarding as raising a child.”
“We at Wagr want you to be the best possible pet parent you can be, and help you keep your pet safe, fit, healthy, and happy. Keeping that as our goal, we are building a pet care platform that personalizes products and services based on your pet’s unique characteristics and behaviors. The pet industry has been growing rapidly for over a decade, but the pandemic has brought it to the forefront. We intend to lead the way in digitizing the industry and making easy, affordable, and fulfilling pet care products and services available to all pet parents in India,” Darbha sai.