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Why Do Cyber Criminals Target Human Psychology, and How Can We Outsmart Them?

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In previous decades, the primary efforts of cybersecurity have centered around the construction of digital barriers, such as firewalls, antivirus systems, and intricate encryption. But recently, and quite unsettlingly, the focus has shifted to the mind as the primary source of weakness. An unfathomable more than 90% of cyberattacks bypass technology and focus solely on psychological exploitation. This is not a contest between technology; it is a contest over the human psyche.

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The times have changed, and hacking is no longer blindly forcing an attack on a system. Hackers have evolved into the epitome of skill, engaging in social engineering to pervert trust and sentiment into a weapon. By omnipresent means, they design elaborate schemes that lure people quickly into the act of giving away crucial and sensitive data. They can distill and rank the most primitive human instincts, such as fear, urgency, and curiosity, to control and bridle their victims into complete and utter submission.

The Hacker’s Psychological Playbook

The victims are reduced to pawns, and the cybercriminal has free rein to maneuver this world in any direction. With phrases such as “Your bank account is at the brink of being drained! Move fast to avert the crisis!” They play on the subhuman instincts of the prey, initiating panic and a shrinking of the rational thought process. To attract the unsuspecting to their trap, they wield a multitude of broader lures, such as fake employment and contestant offers that drive them on a path to self-destruction and end in the utter loss of self-control.

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Both emotionally and physiologically, most attacks are waged through cognitive biases. For instance, they use confirmation bias. This occurs when people are misled and only receive information that aligns with their existing beliefs. They also fabricate details to make their deceitful claims seem credible. Even currently, their target audience is based on the overconfidence effect, where people are conditioned to believe that they are far too intelligent and precious to ever be conned. In reality, these complex human behavior flaws work side by side, which can make anyone more vulnerable to attacks.

AI: The Ultimate Threat Multiplier

The battlefield is shifting again, now under the guise of artificial intelligence. With the advent of generative AIs and LLMs, the entry of new attackers has been facilitated, as they are now able to generate phishing emails of remarkable quality, devoid of the traditional spelling and grammatical errors. The traditional warning signs of phishing are diminishing.

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Even more troubling, the advent of high-quality deepfakes and voice synthesis has emerged as one of the greatest new multipliers of existing threats. Attackers now seamlessly bypass the back end, where, to us, the “call to verify” security mitigations are, by impersonating easily recognizable figures and even, in some cases, audio and video calls. Imagine, for instance, a scenario where a CEO calls an individual over video and urgently requests that they wire some funds. The entire scenario is crafted and supported by a video that is completely generated and false. This is no longer science fiction; it’s the new reality of cybercrime.

Last Line of Defence: The Human Firewall

Self-protection psychology requires a whole new approach. We can’t just depend on machines; we also need to empower the individual. People and institutions have to embrace a “Stop. Think. Verify” approach.

  • Stop: Pause before acting on any request, especially if it seems urgent.
  • Think: Consider the context and legitimacy of the request. Does this feel right?
  • Verify: Go outside the domain of the request and confirm it with a known, official source. Do not answer the suspicious message directly.

Organizations also need to improve and bolster their self-protection. The best technical measure is phishing-resistant Multi-Factor Authentication (MFA). Any MFA is better than no MFA, but the use of FIDO/WebAuthn technologies means an attacker trying to steal credentials is wasting their time.

Needless to say, this is a call to action. The attack in itself requires a fresh approach. The mindset and the new approach should not characterize the human element as the weakest but rather as the strongest line of defense. By combining advanced technical safeguards with a human-centric approach to education and policy, we can build a fortress that is prepared not only for the attacks of today but also for the AI-enhanced threats of tomorrow. The time to stop trusting blindly is now.

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Neehar Pathare
Neehar Pathare
Neehar Pathare, MD, CEO, CIO, 63SATS Cybertech
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