Starting a new website is a really awesome way to put your creativity to use, basically in front of those people that always look for new things or best services. However, the real question is how you can reach to the right audience, especially when millions of similar website flood the internet space.
So, how do you scale up your website so that it ranks higher on the Google search or on Bing Search? You will find many articles that provide information on tools and SEO plugins, however, I will tell you a few tricks, which wouldn’t cost you a penny, and can help you enhance your website ranking on Google and Bing search.
1) Search Engine Optimization (SEO): Search Engine Optimization (SEO), plays a very important role in the search result. It requires you to be good with keywords that assists your website to rank high in the search results. There are many SEO plugins, tools and companies out in the market that guarantees higher website ranking, however, for that service, such companies will charge you double of what you had thought.
The Next Question: Are there tools that I can use it for free?
Well, the answer is yes, there are many available plugins and tool on the internet, but the one I personally recommend to my readers is Yoast SEO plugin and All in One SEO Pack plugin which comes with free version too.
The best thing about Yoast SEO plugin and All in One SEO Pack is they keep updating their plugin in every 2 weeks so that the website doesn’t miss the ranking on Google or Bing.
Both Yoast and All in One SEO Pack comes with all the features that your website need to rank better on Google and Bing.
2) Website Speed: The speed of your website plays a very important role in Google search results. Google ranks the website according to the speed. Speaking from the technological standpoint, Google’s algorithm is designed in such a way that it runs a full-blown test before ranking the website and speed is an important parameter that decides the destiny of your website in the Google search results.
a) How much time your website should take to load.
b) Should the website files be big or small?
To fix this issue and to increase the chances of getting your website to rank higher, I will suggest you use CDN (content delivery network) for your website. Content Delivery Network will not only help you in increasing your website speed but it will also help you in reducing the resources used by the server when user clicks on your website or while handling a decent traffic spike.
About CDN: A Content Delivery Network is a network of edge servers that provide optimized distribution or delivery of online content. It is used to improve the delivery of content by replicating commonly requested files (static content) across a globally distributed set of caching servers. The CDN also reduces the load on an application origin and improve the experience of the requestor by delivering a local copy of the content from a nearby cache edge, or Point of Presence (PoP).
3) Image Optimization: Having content that contains huge files (text and images) can decrease your website ranking on Google and also reduce your server speed. To avoid this, I highly recommend using image optimization plugins on your website. The good things about image optimization plugins are that ‘they automatically reduce the size of the images without losing the image quality’.
The plugin which I would highly recommend you for this is ShortPixel, Smush Image Optimization, EWWW Image Optimization.
4) Website Caching: Website caching is quintessential in loading your website as well as in compressing the file size. In this post, I’m only going to talk about the free and best ways to rank your website on Google search result and to that end, I bring to you three free to use Website caching plugins that you can use on your website to increase the website speed. The plugins which I personally recommend are WP Super Cache, W3 Total Cache, Hummingbird.
So here it is, a few free of cost plugins and tools, you can use to master the ranking game.