LTM, a Larsen & Toubro Group company, and the Indian Institute of Creative Technologies (IICT) announced a five-year strategic partnership to build industry-aligned capabilities in creative technologies across advertising, film, immersive media, and digital storytelling.
The partnership will leverage LTM’s BlueVerse CraftStudio to align academic programs with evolving enterprise requirements, as the creative industries increasingly integrate technologies such as artificial intelligence, real-time rendering, and virtual production into mainstream workflows.
“IICT will design and deliver training modules focused on tech-enabled advertising, AI-driven creative production, virtual production environments, and immersive storytelling, while LTM will contribute role-based frameworks and enterprise-aligned benchmarks to ensure curriculum relevance, and students will be offered exposure to live industry projects, internships, and structured industry interactions,” the statement said.
Speaking about the partnership, Dr. Sujay Sen, Executive Vice President & Global Head of Interactive Services, LTM, said, “As creativity and technology converge, building industry-ready talent is no longer optional; it’s essential. This collaboration with IICT helps us shape a future workforce that can create, scale, and innovate for the global creative economy.”
“Partnering with LTM allows us to align learning with real-world creative and AI-driven production needs directly. Together, we are preparing talent that is job-ready, future-focused, and globally relevant”, Dr. Vishwas Deoskar, Chief Executive Officer, Indian Institute of Creative Technologies (IICT) further added.



