HomeInterviewsStaying Ahead of Curve: Yulia Aslamova On DRIM's Approach to Influencer Marketing

Staying Ahead of Curve: Yulia Aslamova On DRIM’s Approach to Influencer Marketing

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In an interview with TechGraph, Yulia Aslamova, Head of Asia at DRIM Global, shares insights into the company’s innovative strategies and seamless experiences for influencers and brands. She also shares the company’s plans for expansion and growth.

Read the complete interview:

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TechGraph: Drim has emerged as a significant player in the influencer market. Could you shed light on the strategies that have contributed to your company’s success in connecting influencers with brands and audiences?

Yulia Aslamova: At DRIM we believe that results are of the utmost importance- both for brands and influencers. Keeping this idea in mind, DRIM helps brands generate sales via effective micro-influencer/blogger campaigns.

We are essentially a performance influencer marketing platform where brands meet the right influencers/bloggers and only pay for the results. Scaling campaigns are made possible by our technology stack.

With innovative features like smart segmentation where the platform identifies statistically significant segments of influencers who perform well for a particular brand. The look-alike & machine learning features help find and compare the best-converting influencers for a particular brand. Our flagship analytical system finds the top-performing influencers across 8 social networks within a database of 250k+ micro-influencers. Our 500+ managers will help deliver results and scale your campaigns.

We have created an easy-to-use ecosystem for influencers to collaborate with global brands. Influencers sign up & choose the brands they want to collaborate with. They can fully concentrate on creatively contributing to the campaign, while our manager at DRIM handles the negotiations & ensures timely payouts. At DRIM influencers have no cap on their earnings, the sky’s the limit.

TechGraph: How does Drim ensure a seamless experience for both influencers and brands in terms of campaign management, content creation, and results measurement?

Yulia Aslamova: At DRIM Global, we prioritize delivering a seamless experience for both influencers and brands throughout the entire campaign management process, content creation, and results measurement. Here’s how we ensure excellence in each aspect:

Campaign Management:

Our platform provides a centralized hub for influencers and brands to connect, collaborate, and manage their campaigns efficiently. We offer a user-friendly dashboard that simplifies campaign setup, communication, and tracking. Our dedicated account managers provide personalized support, ensuring smooth coordination and timely campaign execution. Furthermore, we streamline payment processes, ensuring influencers receive fair compensation for their efforts and that brands have transparent billing.

Content creation:

We help brands craft effective content strategies that align with their marketing objectives and resonate with their target audience. Our platform enables seamless collaboration between influencers and brands, facilitating creative ideas and content approvals. We provide guidance on best practices for content creation, ensuring influencers deliver high-quality and engaging content that drives results.

Results Measurement:

DRIM Global leverages advanced analytics and performance-tracking tools to measure influencer campaigns’ effectiveness. We provide detailed insights into key performance indicators, including engagement rates, reach, conversions, and ROI. Our platform allows real-time monitoring of campaign performance, enabling brands to make data-driven decisions and optimize their strategies. Additionally, we offer comprehensive campaign reports that provide a holistic view of the results achieved, enabling brands to evaluate the success of their influencer marketing efforts.

TechGraph: With the influencer market constantly evolving, how does Drim stay ahead of the curve and adapt to emerging trends and challenges?

Yulia Aslamova: At DRIM Global, we understand the dynamic nature of the influencer market and the need to stay ahead of the curve. To ensure we remain at the forefront of the industry and adapt to emerging trends and challenges, we have implemented several strategies.

Firstly, we prioritize continuous learning and knowledge sharing. Our team actively monitors industry trends, attends conferences, and participates in relevant workshops to stay updated on the latest developments. This allows us to identify emerging trends and incorporate them into our strategies and offerings.

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Secondly, we leverage advanced technology and data analytics to gain insights and make informed decisions. Our platform utilizes machine learning algorithms to identify converting cohorts and optimize campaign performance. We constantly refine our algorithms and tools to ensure they align with the evolving influencer landscape.

Furthermore, we foster strong relationships with influencers, brands, and industry experts. Through open communication channels and regular feedback loops, we gain valuable insights into their needs, pain points, and aspirations. This enables us to adapt our services and tailor our solutions to address their evolving requirements.

Additionally, we actively collaborate with influencers and brands to experiment with innovative approaches and pilot effective strategies. By embracing experimentation and embracing a culture of innovation, we can adapt quickly to changes in the influencer market and identify best practices that drive success.

Lastly, we have a dedicated research and development team that proactively explores emerging technologies, such as augmented reality, virtual reality, and voice assistants, to explore new avenues and unlock novel opportunities within influencer marketing.

By combining a commitment to continuous learning, leveraging advanced technology, fostering strong relationships, promoting experimentation, and embracing emerging technologies, DRIM Global stays ahead of the curve and effectively adapts to the evolving influencer market. Our agility and proactive approach enable us to address emerging trends and challenges. We provide our clients with innovative solutions that drive impactful and successful influencer marketing campaigns.

TechGraph: In recent years, there have been discussions around the ethical responsibilities of influencers, such as promoting responsible content and avoiding harmful practices. How does Drim ensure that influencers associated with the platform align with the company’s values and maintain ethical standards?

Yulia Aslamova: We have always been following influencer ethical responsibilities. Transparency and safety are at the core of DRIM Global and we believe we should be transparent to all stakeholders. May it be brands, influencers, or the consumer base. From a performance influencer marketing point of view, this doesn’t deter our workflow. Since our creators are explicit about collaboration posts. We’ve also noticed that if creators are more real & honest their Cost Per Action is better

TechGraph: As the influencer market expands globally, how does Drim approach international collaborations and ensure that brands and influencers from different cultures can effectively work together?

Yulia Aslamova: We at DRIM are significantly scaling by onboarding valuable partners which are top agencies in India. We work with over 10 brand marketing agencies and provide them with our unique India-specific performance influencer marketing services. This year, we will grow our revenue by 10-20x and expand our team significantly.

TechGraph: Looking ahead, what are Drim’s plans for growth and expansion? Are there any specific markets or industries that the company aims to target or any new features or services in the pipeline?

Yulia Aslamova: We’re gearing up to receive direct integrations with some top social media marketing networks in the country and empower both brands and influencers to grow on social media. Our goal is to reach a turnover of Rs 90 crore in India and expand our presence in the MENA region.

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COP28 UAE: SANY Promotes Green Manufacturing Transformation, Takes Concrete Action to Tackle Climate Challenges

CHANGSHA, China, Nov. 23, 2023 /PRNewswire/ -- SANY Group, ("SANY"), a globally leading enterprise of the high-end equipment manufacturing industry, is accentuating advancing sustainable development and the green manufacturing transformation of the heavy machinery industry, ahead of the COP28 UAE, that is set to take place from November 30 to December 12 in Dubai. The theme of the 13-day program this year is "Actionism," calling for people to rise to meet the climate change challenges.

The COP28 will center on four major paradigm shifts – namely accelerating the transition from fossil fuels, agreeing on climate finance shifts, emphasizing the role of people and nature in climate action, and ensuring the summit is an inclusive event that women, indigenous people, local communities, youth, countries and more can all be a part of.

SANY is responding actively and positively to the summit's agenda with concrete actions to promote the transformation of green manufacturing, bringing sustainable solutions to the industries of mining, construction, wind power, and more.

Taking green actions to build a sustainable future

SANY is vigorously expanding the use of green energy (renewables such as solar and wind) in production processes to reduce the reliance on traditional energy sources, lower carbon emissions, and support climate change actions. It has adopted multiple initiatives, especially in accelerating the R&D and application of wind energy, hydrogen, and electrification solutions, and achieved significant results.

SANY's subsidiary SANY Renewable Energy has been investing in and constructing wind farms to boost the proportion of wind power in the energy structure, through intelligent upgrades in manufacturing and creating intelligent workshops. By doing this, SANY Renewable Energy has reduced the overall unit energy consumption and carbon emissions by 15 percent compared to pre-upgrade.

In 2022, SANY has added more than 3,000 energy metering connections. SANY built China's first intelligent mixing station park and invested 3.22 million yuan in photovoltaic construction that will produce 900,000 kWh of power annually. The park will cut 887 tons of carbon emission, 242 tons of dust emissions, 26.7 tons of sulfide, and 13.4 tons of nitric oxide to achieve synergetic development of intelligent manufacturing and environmental conservation.

A total of 11 subsidiaries of SANY have installed photovoltaic power generation equipment, with clean energy usage amounting to 16.013 million kWh.

SANY is actively engaged in the R&D of hydrogen fuel cell technology to improve battery efficiency, reduce cost, and boost the production and storage capabilities, while expanding the applications of hydrogen energy.

Innovation-driven climate action tackles industry bottlenecks

Through establishing a green supply chain, SANY adopts renewable materials and environmentally friendly technologies to reduce resource waste and improve the sustainability of the supply chain.

SANY continues to improve the long-term mechanism for pollution prevention and control, strengthen the control of waste emissions including water, gas, and other hazardous substances, and be cautious of business and operation actions that could damage the ecological environment. In 2022, the group's wastewater and gas emissions met the standard rate of 100 percent, with a 100 percent compliance rate for hazardous waste disposal.

The group is also pushing for using environment-friendly materials to minimize pollution, so that the carbon reduction throughout the product life cycle also includes materials. In 2022, its VOCs emission density was 0.0011 tons per million revenue, a 39.71 percent reduction from the base year.

Meanwhile, the continuous upgrade of production techniques and processes, promotion of energy conservation technologies, and advancement of low-carbon technology development are not only playing key roles in improving production efficiency, but also reducing carbon footprint and aims to reach the "dual-carbon" goals.

Calling for the public's participation

SANY has been carrying out training programs and campaigns centered on environmental protection for employees, while further raising community engagement in terms of green, low-carbon, community-friendly, and educational innovation agendas. In 2022, the company employees completed 687.4 hours of volunteer work, and SANY invested 9.75 million yuan in the year to support 15 public welfare projects.

SANY Construction Industry is leading the green technology application in urban infrastructure construction to accelerate the sustainable development of cities and building intelligent cities, green transportation systems, and energy-conserving architectures to reduce energy consumption, improving urban environment quality and people's livelihoods.

In terms of biodiversity and sustainable development, SANY emphasizes the conservation of soil, ocean, crops, and animals to create a better future, and advocates a circular economy to decrease the waste of resources.

In the context of increasingly severe issues of global climate change, SANY, as a leader in the green industry, is committed to promoting sustainable development and actively joining global efforts to address climate change through comprehensive initiatives such as green supply chains, green energy, and carbon emission reduction.

For more information about SANY Group, please visit www.sanyglobal.com or follow us on Facebook or YouTube.

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