HomeBusinessInterview: Modernizing Field Sales Operations With Delta Sales App Director Ekta Golchha

Interview: Modernizing Field Sales Operations With Delta Sales App Director Ekta Golchha



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Speaking with TechGraph, Ekta Golchha, Founder and Director of Delta Sales App underscores the app’s innovative role in optimizing field sales management, and how it is enabling distributors, wholesalers, and manufacturers to automate tasks and monitor employee activities in real-time, enabling data-driven decisions and improved sales strategies.

Read the complete interview:

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TechGraph: Can you provide an overview of the Field Sales Automation & Employee Tracking App offered by Delta Sales App?

Ekta Golchha: Delta Sales App is a product that has been designed to address the needs of distributors, wholesalers, and manufacturers who have a field sales team. At its core, the Delta Sales App is a specialized Field Sales Automation and employee Tracking App that aims to simplify and optimize the way businesses manage their field sales teams. Keeping the needs of our clients in mind, we created this SaaS solution that offers a range of features aimed at streamlining and enhancing the efficiency of the field force.

The app’s primary functions include tracking field employees and their activities in real-time. This not only helps boost the productivity of sales teams but also provides accurate insights into their daily operations. We also understand the importance of automating tedious tasks that can consume valuable time, such as sales order submissions and expense reports. Delta Sales App takes care of these administrative responsibilities, allowing sales teams to focus on what they do best – selling.

In addition to improving internal operations, our app ensures that customer information is readily accessible to field representatives. This enables them to engage with customers more effectively and build stronger relationships.

In conclusion, the Delta Sales App is a tool that seeks to empower businesses by reducing manual tasks, accelerating sales processes, and ultimately improving the overall efficiency of their operations. We believe that with our app, one can take significant strides towards optimizing their sales activities and achieving their business goals.

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TechGraph: How does Delta Sales App address sales teams’ unique challenges in today’s dynamic business environment?

Ekta Golchha: Delta Sales App effectively addresses the unique challenges faced by modern sales teams. It provides real-time data access, enabling swift decision-making in a fast-paced business environment. With its mobile capabilities, sales teams can work efficiently on the go, adapting to the demands of the field.

The app seamlessly integrates with essential business tools like ZohoBooks, QuickBooks, Busy, and Tally, simplifying workflows and reducing duplication of efforts. Through process automation, Delta Sales App streamlines and automates various sales tasks, freeing up time for sales representatives to focus on customer interactions.

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Additionally, it offers a 360-degree view of customer interactions, enhancing customer relationship management and enabling more personalized and effective sales efforts. In today’s dynamic business landscape, Delta Sales App equips sales teams with the tools they need to thrive and succeed.

TechGraph: Employee tracking raises concerns about privacy and data security. How does the Delta Sales App ensure employees’ privacy while tracking their activities? What measures are in place to protect sensitive data?

Ekta Golchha: Delta Sales App places a high priority on privacy and data security. We ensure this through encrypted data transmission, user consent for location tracking, limited data collection, strict access controls, and data retention policies. Regular security audits and compliance with data privacy regulations further bolster our security measures. We also provide user education to ensure understanding and transparency. These steps collectively ensure responsible and secure employee tracking while safeguarding data privacy.

TechGraph: The market for sales automation and tracking apps is highly competitive. How does Delta Sales App stay ahead of the competition and continuously innovate its product?

Ekta Golchha: At Delta Tech, we continuously strive to lead the way in the highly competitive market of sales automation and tracking apps. Our commitment to innovation and excellence drives us to adopt these key strategies:

  1. Commitment to R&D: We are dedicated to continuous research and development efforts, ensuring our product remains at the forefront of industry trends and technology.
  2. Client-First Approach: We continually strive to improve and align our innovations with the specific requirements and preferences of our valued clients.
  3. User-Friendly Design: Our goal is to empower our users with a seamless experience.
  4. Integration Capabilities: We offer seamless integration capabilities with a range of systems and tools, adding significant value for our clients and enhancing their operational efficiency.

Ekta Golchha: The Delta Sales App simplifies sales-related tasks by automating and reducing repetitive work. Without the app, sales managers would be burdened with manually collecting daily reports from sales reps, a time-consuming process.

They would need to get everything from sales orders taken to payments collected to where the sales reps have visited. The Delta Sales App automates this, consolidating reports automatically. This frees up managers to analyze data and improve operations.

Additionally, sales reps no longer need to rely on managers for updates on customer information as all the data is available in the app, enhancing their independence and productivity.

TechGraph: It’s crucial for businesses to gain insights into their sales activities. Does the app offer reporting or analytics features? How can businesses leverage these features to make data-driven decisions and track sales performance?

Ekta Golchha: Absolutely, the Delta Sales App provides robust reporting and analytics features. Through its analytics dashboard, businesses can access a wealth of valuable data. These insights include sales performance within specific time frames, sales trends over time, payment collection trends, and even product-specific sales trends.

Leveraging these features, businesses can make informed, data-driven decisions. Trend analysis, for instance, allows for proactive decision-making by identifying patterns and potential opportunities or challenges.

Additionally, the app enables salesman-wise comparison of sales performance, facilitating a clear understanding of individual contributions and areas for improvement. These analytics empower businesses to optimize their sales strategies, allocate resources effectively, and make decisions that positively impact overall sales performance and profitability.

TechGraph: Flexibility is essential when catering to businesses’ diverse needs. Does the app offer customization options or adaptability to different industry verticals? How does Delta Sales App cater to its clients’ unique requirements?

Ekta Golchha: Indeed, the Delta Sales App prioritizes flexibility and understands the importance of catering to diverse business needs across different industry verticals. We also understand each business has its difficulties that it wants to overcome. To achieve this, our app offers a range of customization options tailored to each customer’s unique requirements.

During the initial account setup, customers have access to configuration options that allow them to adapt the app to their specific needs. Our dedicated support team is readily available to assist and guide customers through the configuration process, ensuring that the app aligns seamlessly with their unique business requirements.

This commitment to customization and adaptability allows us to provide tailored solutions that cater to the individual needs of our clients across various industry verticals, ultimately enhancing their overall experience and effectiveness with the Delta Sales App.

TechGraph: Finally, how do you measure the return on investment (ROI) clients can expect from implementing this app?

Ekta Golchha: At Delta Sales, we measure the ROI that our clients can expect from adopting the Delta Sales App through a comprehensive set of key metrics. These include assessing sales performance with a focus on increased revenue and streamlined order processing.

We also track the app’s contribution to operational efficiency, which involves reducing manual work, minimizing errors, and expediting order processing times. Furthermore, we evaluate the app’s impact on customer engagement and satisfaction, as well as cost savings in terms of task automation and resource optimization.

Our commitment to user satisfaction is paramount, and we gather feedback diligently to ensure a positive user experience. We pride ourselves on delivering tangible value with a short time-to-value, granting our clients a competitive advantage in the market. Our goal is to demonstrate how the Delta Sales App significantly enhances sales performance, operational efficiency, and customer engagement while providing substantial ROI for our valued clients.


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Krishna Mali
Krishna Mali
Founder, CEO & Group Editor of TechGraph.

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