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Top tips for starting up an online business



Are you looking to start up your own online business? Running an online business is great fun and is an outstanding achievement. It takes a lot of hard work and dedication but once it’s off the ground, you can reap a lot of benefits, from being your own boss to an unlimited income potential – the harder you work, the higher your income will be.

When it comes to starting up an online business, there is a whole myriad of things to think about – so much so that it can feel overwhelming – but with the right preparation and giving yourself enough time to complete everything, you can quickly reduce the stress of starting up.

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Things to consider would be your website, your branding, how you are going to take payments, social media channels, your marketing budget, any insurance you will require, and more. The more time you give yourself to look into these and get prepared, the easier your launch will be.

To help you with starting up your online business, below are our top tips.

Creating your website

There is nothing more important than your website, especially when you are running an online business. Your website is your shop front, if it’s attractive and appealing, people are likely to stay on your website and browse your offering. If it’s the opposite and it looks badly done, then people will likely leave your website and not trust you. There are many ways to have a website built, depending on the budget you have available.

If your budget is large, then you can look at an agency to build it for you. If it’s small, you could attempt it yourself by using a website builder and a template that you can buy online. Doing it yourself can be risky if you don’t have a creative mind, that said there are many businesses out there that have been big successes, who have created it themselves.

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How are you going to take payment?

If you are an online business then you are going to have to take payment for your services. Depending on the type of business you run, there are going to be different ways to take payment.

Some people will pay through their card, and some businesses like payment via bank transfer or if your business is able to offer it subscription payment software is very useful. Having people pay a monthly fee is a great way to keep greater control of your cash flow and make sure you are bringing in money each month.

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Social media channels

Another essential to an online business is having a social media presence. What social media channels you sign up for, depends on the type of business you run. There are many different channels, you have Facebook, Twitter, Instagram, Youtube, Pinterest, Tik Tok, Snapchat, and more.

Being an expert on all of them is hard so we recommend choosing the ones you think would benefit you the most. If you are unsure which ones that will be, try a couple for a month and see the type of engagement you get. If it’s not right, you can always switch over to another. If you plan to use video, Tik Tok and Youtube may be the way to go.

What will your branding be like

Have you taken any thought into what your branding is going to be like? Your branding shows people who you are as a company, and what you represent and will bring in customers to your online store – especially when you are doing online ads. You want it to be eye catchy, appealing, and tasteful at the same time. Depending on your budget, just like your website, you can get an agency to do it for you or turn to a freelancer if you don’t want to spend as much.

The above four are several of the many tips to help you get your online business started. Our biggest advice would be to not rush anything, try to take your time, and plan things as far in advance as possible. The more time you give yourself, the less stress you will be under. Remember mistakes will be made but as long as you learn from them, that’s ok.

What tips do you have for starting up an online business? Are there any tips that you think we should add to the above? Which of the tips above do you most agree with? Let us know in the comment box below. We would love to hear from you.


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Krishna Mali
Krishna Mali
Founder, CEO & Group Editor of TechGraph.

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