India based value-focused e-commerce company Snapdeal on Monday announced its participation in the Ministry of Health & Welfare’s ‘Eat Right India’ initiative led by the Food Safety and Standards Authority of India (FSSAI).
The company in its issued statement said, “Snapdeal will prominently place customized information stickers about fortified products.”
“The stickers will drive awareness about the “+F” mark that identifies fortified foods and will educate consumers about the importance of fortified foods in fighting malnutrition,” the statement said.
“It will also use its digital channels to disseminate information about the benefits of fortified foods in daily diets and how consumers can identify such products with the +F mark while buying online or offline,” Snapdeal said.
Speaking on the initiative, Snapdeal’s Senior Vice President, Rajnish Wahi said, “Our support for the Eat Right Movement is an extension of our spirit to serve Bharat. We are proud to galvanize forces with Food Fortification Resource Centre (FFRC) and scale up communication in a short period, covering millions of people and impacting community behavior positively.”
Applauding the efforts of Snapdeal, Shri Arun Singhal, CEO FSSAI, highlighted that such mechanisms are certainly a great vehicle in taking key messaging to the grass-roots level for the benefit of our society at large. He encouraged other similar business models to come forward and disseminate the right messaging on safe, healthy, and sustainable eating practices through their vast delivery network.
Talking about the future strategy for scaling-up food fortification, Shri Singhal further added “FSSAI has already issued a draft notification for mandatory fortification of edible oil and milk. Shortly, our people will be able to get recommended doses of micro-nutrients through the availability of fortified edible oil and packaged toned, double-toned, skimmed milk or standardized milk fortified with essential vitamins like A and D.”
He also urged people to start recognizing the +F mark on 5 key staples.”
Adding to the statement, Snapdeal further said, “In addition to this, it will also work closely with its sellers, delivery partners, and third-party workers to deliver the message to a larger audience.”