PM Modi, Rahul Gandhi, and the Media Machine: Arkreach Analysis On 2024 Election Coverage

Date:

Trending

Arkreach, an AI-powered communications analytics solution, recently conducted an extensive analysis of online media articles around the ongoing General Elections to measure the significant impact of the media and news about the two national political contenders, the incumbent Prime Minister Narendra Modi and the Indian National Congress leader, Rahul Gandhi. This analysis examines online news media coverage of key political figures during the 2024 Indian elections, offering valuable insights into the role of media in shaping public opinion.

- Advertisement -

The extensive coverage analysis was conducted across 26,416 online news articles from 418 unique publications, spanning across 10 Indian languages, for the period of March 20, 2024 (coinciding with the issuance of the election gazette notification for the first phase) to May 25, 2024 (up until phase 6) – providing a comprehensive media narrative around the elections to illustrate the trends in the online media.

Through its findings, the analysis depicted the following key statistics and highlights:

In terms of volume, PM Modi was featured in 13,848 articles, as compared to Rahul Gandhi, who appeared across 7,616 articles, marking an 82% difference – which may be attributed to the PM’s incumbent status and frequent public appearances, resulting in larger media attention.

- Advertisement -

PM Modi has a slightly more diverse regional language coverage compared to Rahul Gandhi. While both leaders receive notable coverage in Hindi and English, PM Modi has a robust presence in additional languages such as Bangla, Kannada, Malayalam, Tamil, and Punjabi.

The database indicated that PM Modi’s total coverage reflected a 19.3% positive sentiment (in 2,672 articles), as compared to Rahul Gandhi’s total coverage, of which only 12.7% (964 articles) depicted positive sentiments towards him.

Despite fewer articles attributed to Rahul Gandhi, his content garnered significantly higher social media engagements than that of PM Modi (a 304% difference), thereby suggesting a greater interest in his coverage.

Negative sentiment articles attributed to PM Modi only constituted 5.2% (719 articles) of his total coverage, with a reach of 1.35 million. At the same time, negative sentiment articles made up 4% (308 articles) of the total coverage, with a reach of 6.68 million. Despite a lower percentage of negative articles attributed to Rahul Gandhi than that to PM Modi, the higher reach indicates a wider distribution of negative news concerning Mr Gandhi.

As per the database, 75.5% (10,457 articles) of the total articles attributed to PM Modi were neutral, with a significant reach of 73.98 million. Concurrently, 83.3% (6,344 articles) of the total articles attributed to Mr Gandhi were neutral, with a reach of 77.60 million.

Speaking on the report, Vishal Sharma, Chief Strategy Officer at Arkreach, noted, “As we analyze the complexities of media coverage during the 2024 Indian elections, it becomes evident how strategic language diversity and targeted engagement shape public perception. Our report highlights the nuanced approaches of both PM Narendra Modi and Rahul Gandhi, reflecting their distinct strategies to connect with a diverse electorate. At Arkreach, we are committed to providing deep insights that help decode these media narratives, empowering stakeholders with data-driven understanding.”

The comprehensive analysis highlights the significant difference in the dissemination and coverage of media concerning the two national political leaders. This immense difference highlights the significant role of social media in the realm of the ongoing elections, allowing political leaders to broaden their reach to the younger demographic and those highly active on social media.

This analysis aims to provide a unique insight into the evolving public perception of the two leaders, molded by their unique media strategies to cater to their respective populaces for influencing the outcome of the elections.

Reach Analysis:

PM Modi’s articles reached 28.44 million readers at their peak on Tuesdays, with the lowest reach on Saturdays at 5.25 million.

Rahul Gandhi’s articles reached 32.28 million readers at their peak on Tuesdays, with the lowest reach on Sundays at 5.75 million.

PM Modi held a slightly higher share of voice at 1.53%, compared to Gandhi’s 1.34%. This marginal difference underscores Modi’s stronger media presence during the analysis period.

Media Diversity:

PM Modi’s media presence was more diverse, with coverage in 241 unique publications, compared to Gandhi’s 177.

Both leaders received substantial English and Hindi coverage, reflecting their strategic focus on key linguistic demographics.

Influence of Key Events:

Significant political events and statements led to spikes in media coverage for both leaders. For instance, PM Modi’s peak coverage days included his responses to controversial topics and major campaign activities, while Gandhi’s peaks were tied to his public appearances and critiques of government policies.

THE SNAPSHOTS

Sign up to get quick snaps of everyday happening, directly in your inbox.

We don’t spam! Read our privacy policy for more info.

- Advertisement -

Support our independent journalism PayPal (Outside India) For PayU (For Indian Readers).

Krishna Mali
Krishna Mali
Founder & Group Editor of TechGraph.

More Latest Stories

More Articles

Life Insurance Death Benefit Payouts: What Your Family Needs to Know

It is important to know more about life insurance policies and their operational modalities. The most important factor is, of course, the pre-fixed insurer...

Wired vs. Wireless Headsets: A Comparative Guide for Evolving Audio Needs

Across a wide range of demographics, including gamers, fitness enthusiasts, business executives, and remote workers, the use of headsets has dramatically increased. Headsets are an indispensable tool that may be used for business meetings, gaming audio improvement, and music listening while working out. Headsets are...

The Rise of Conversational AI: What It Means for Tech and SaaS Businesses

Back in the time, when AI was not as prominent, businesses used to struggle...

Union Budget 2025: Real Estate Experts See SWAMIH 2.0, ₹15,000 Cr State Support to Ease Housing Bottlenecks

The real estate sector views the Union Budget 2025-26 as a step toward addressing...

Healthcare Reactions to Budget 2025-26: Experts Back Investments in Cancer Care & AI but Call for Broader Mental Health Policies

The Union Budget 2025-26, presented by Finance Minister Nirmala Sitharaman, has drawn mixed reactions...

Preparing Your Staff To Host A Successful Business Event In Another City

A business event, a convention, and exhibition, a trade show - all of these...

Income Tax Slabs Revised in Budget 2025-26: Experts Applaud Relief for Salaried Class, VDA Taxation Still a Concern

With income tax exemption raised to ₹12.75 lakh and revisions in tax slabs, the...

Union Budget 2025-26: MSME Leaders Back Investment Limit Hike, Call E-Shram Expansion Crucial

The MSME sector has responded positively to the Union Budget 2025-26, with experts highlighting...

Union Budget 2025-26 Reactions: EV Makers Welcome Tax Relief and Infrastructure Investments

India’s electric vehicle industry has welcomed the Union Budget 2025-26, citing exemptions on capital goods and improved credit access as critical for scaling operations....

From GCC & AI to DeepTech Investments: How Tech Experts React to the Union Budget 2025

Finance Minister Nirmala Sitharaman’s Union Budget 2025-26 has drawn mixed reactions from technology industry...

Union Budget 2025-26 Reactions: Education Sector Applauds AI, Skilling Initiatives but Flags Funding Gaps

India’s education sector leaders have responded to the Union Budget 2025-26 with optimism and...

Budget 2025: Fintech Sector Hopes for Regulatory Support in Digital Lending and AI Investments

As Union Finance Minister Nirmala Sitharaman prepares to present the Budget 2025 on February...

Union Budget 2025: Investors, Startups React to Govt’s Push for Fund of Funds, FSS Scheme and Deeptech

The Union Budget 2025, presented by Finance Minister Nirmala Sitharaman on Saturday, has drawn...

Union Budget 2025: Medical Education Seats Increased by 130% in 10 Years; 10,000 More to Be Added

Education sector Budget LIVE: Presenting the Union Budget 2025-26, Finance Minister Nirmala Sitharaman announced that the number of undergraduate and postgraduate medical seats has...

Union Budget 2025: Kisan Credit Card Loan Limit Increased to ₹5 Lakh Under Modified Interest Subvention Scheme

Finance Minister Nirmala Sitharaman, in her Union Budget 2025-26 speech, announced an increase in Kisan Credit Card loan limit under the Modified Interest Subvention Scheme from ₹3 lakh to ₹5 lakh. This move aims to provide greater financial support to farmers, fishermen, and dairy farmers...

Union Budget 2025: IIT Student Strength Doubles, ₹500 Crore AI Education Center Announced

Finance Minister Nirmala Sitharaman, while presenting the Union Budget 2025-26 in Parliament today, outlined...

Union Budget 2025 LIVE: FM Sitharaman Announces Reforms in Finance Sector; Increases FDI Limit to 100%

Finance Minister Nirmala Sitharaman, while presenting the Union Budget for 2025-26 in Parliament today,...

Union Budget 2025: Farming, Agriculture Sector Pushes for Greater Subsidies, Policy Support

With Union Budget 2025 just days away, the agriculture sector is vouching for a...

Budget 2025: Pre-Owned Car Market Requests Financing Reforms, Auto Industry Looks for GST Clarity

With the Union Budget just days away, the auto sector is hoping for game-changing...

Budget 2025 Expectations: Semiconductor Industry Looks for Support to Boost Domestic Manufacturing, Incentives, and Innovation Investment

As India's Union Budget 2025 approaches, the semiconductor manufacturing sector is seeking measures to...

From GST Reform to Supply Chain Stability: What the F&B and Restaurant Sector Expects from Budget 2025?

With Budget 2025 approaching, the restaurant and F&B sector is outlining its expectations for...

Krikya Bangladesh Casino App Review

The Krikya app delivers a seamless and engaging mobile gambling experience for users of...

IIFL Finance Thane Branch Raided by Income Tax Authorities

The Income Tax Department carried out a search operation on Tuesday morning at IIFL...

Budget 2025: Crypto Sector Looks For TDS Cuts, Loss Clarity and Investor-Friendly Tax Rules

As the Union Budget 2025 approaches, the Indian cryptocurrency industry is urging the government...

Budget 2025: Fintech Sector Hopes for Regulatory Support in Digital Lending and AI Investments

As Union Finance Minister Nirmala Sitharaman prepares to present the Budget 2025 on February...

Union Budget LIVE: Finance Minsiter Nirmala Sitharaman Tables India’s Budget for 2025-26

LIVE Union Budget Coverage: The Union Budget 2025, set to be presented by Finance...

AI in Skill Development: What Budget 2025 Should Do to Close the Workforce Skills Gap

India, with its vast pool of young talent, faces a significant challenge: a widening...

Cash out Tether USDT to Renminbi in Guangzhou

If you need to quickly and safely Cash out Tether USDT to Renminbi in...

Union Budget 2025 Expectations: Insurance Sector Eyes Tax Incentives, Sops to Expand Health Insurance Reach

As Finance Minister Nirmala Sitharaman prepares to present the Union Budget 2025 on February...

Union Budget 2025: Investors, Startups React to Govt’s Push for Fund of Funds, FSS Scheme and Deeptech

The Union Budget 2025, presented by Finance Minister Nirmala Sitharaman on Saturday, has drawn...

IIFL Finance Thane Branch Raided by Income Tax Authorities

The Income Tax Department carried out a search operation on Tuesday morning at IIFL...

Evolution of Festival Advertising – A journey from Traditional to Hyperlocal Strategies

When it comes to festival advertising, brand strategies have seen notable changes shape the...

Budget 2025: Crypto Sector Looks For TDS Cuts, Loss Clarity and Investor-Friendly Tax Rules

As the Union Budget 2025 approaches, the Indian cryptocurrency industry is urging the government...