Dogsee appoints former Kennelpak CEO Peter Scott as Advisor

Indian vegetarian dog treats brand, Dogsee has announced the appointment of Peter Scott, a Former CEO of Kennelpak as Advisor.

With four decades of extensive experience in building strategies, operations, sales & marketing pathways, Peter will help Dogsee expand its operations to UK and EU markets.

At Kennelpak, Peter helped the company grow their sales significantly, building sustainable supplier partnerships, identifying relevant opportunities to create the brand’s value proposition, developing their online proposition that sky-rocketed their organic traffic, and brand recall. 

“Peter’s experience combined with his proficiency to develop high growth expansion plans for some of UK’s largest retailers will be key to jumpstart Dogsee’s global plans,” the statement said.

Speaking on the appointment, Bhupendra Khanal, Co-founder of Dogsee said, “Peter has been instrumental in several companies’ growth, building their strategies from the scratch as well as ushering them in a new dimension of customer experience and brand value. We are elated to have him as a part of the Dogsee family and look forward to taking the brand to exceptional heights and global recognition”

Commenting on joining the Advisory board, Peter Scott further adds, “Dogsee has wonderful brand values and having witnessed its amiability with the present market, I am excited to see new opportunities the brand holds for the UK and EU markets. I look forward to working with the talented team at Dogsee and scaling the organization to new heights”.

Peter has led operations across a range of businesses including FTSE 100, a JV with US and UK stakeholders as well as private equity portfolio companies. Since 2017 Peter has advised and consulted organizations across a wide range of ‘Go to Market’ projects including large international corporations as well as smaller UK-based startups. 

Founded by the husband-wife duo Bhupendra Khanal and Sneh Sharma, Dogsee Chew is the only company to offer 100% vegetarian dog treats. The young company is taking on the rawhide treat industry, which they believe is extremely harmful to the dogs with all the added preservatives and chemicals.