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COVID-19: Pandemic-hit book publishers eye for openings



It was an intriguing discussion at a special session of the prestigious 33rd Guwahati Book Fair, where a number of book publishers, writers, journalists, and conscious readers assembled to introspect over various challenges faced by the book (publication) industry during the Covid-19 pandemic inducing national lockdown in India and also arousing new possibilities in the post-corona era.

The participants were unanimous that the pandemic had severely affected the publishing industry including the physical newspapers but at the same time, it helped to increase the number of committed readers precisely among the new generation. 

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They opined that the process of publication and marketing of Assamese books also reemerged with new approaches to the technology-driven profession for the interest of valued readers.

Inaugurating the session, Assam based senior publisher Nabin Baruah thoroughly described the hardship faced by the publication houses as the corona-pandemic hit the country in early March. He however opined that the disaster helped everyone to redefine his life in a tricky and isolated ambiance. Many people could regain their habit of reading and many others join the group of committed readers irrespective of the paper-printed books or digital outlets, stated Baruah.

The session was addressed by some young publishers including Pritima Kaushik Barua, Manish Hazarika, Dhiraj Lahkar, Amrit Upadhaya, Farhan Javed, Buljit Buragohain along with award-winning Assamese author Bipul Deuri. They observed that various modern technological tools for publication, promotion, and marketing would finally bring a better deal for quality publishers around the world.

Participating in the discussion, literary magazine editor Mihir Deuri, senior journalist Dixit Sarma, prolific writers Geetali Borah, Nabajyoti Pathak with Rupam Dutta, Jintu Thakuria, Nripen Dutta, etc expressed concerns over the shrinkage of valued readers in various regional languages across India but opined with confidence that it’s time to promote Assamese as an internet-savvy language as well to reach millions of readers living in different parts of the globe.

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As a moderator of the session, I also drew the attention of everyone to the severe crisis in front of the print media as most of the readers still evade taking the newspapers inside their residences.

First, it was the rumor that newspapers carry the corona-virus which discouraged senior citizens to read their favorite papers, and secondly, most of the newsy contents now remain available in digital platforms on the previous day itself. Editors may have to change the approach to news for the survival of newspapers, was my observation.

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Guwahati Granthamela (30 December 2020 to 10 January 2021) attracted thousands of book lovers every day with its over 125 stalls where the entry was made free by the organizer, Asom Prakasan Parisad. The State-run publication board had to postpone the book fair because of political unrests in 2019 and also the pandemic in early this year. Several literary discussions, book release functions, and spectacular cultural evenings made the ambiance enthralling.

Formally inaugurated by Assam chief minister Sarbananda Sonowal’s media adviser Hrishikesh Goswami in presence of noted intellectual Tathagata Roy, renowned litterateur Yeshe Dorjee Thongshi with other dignitaries the book fair brought desired reliefs to the publishers and delights to bookworms. The festival venue at Assam Engineering Institute playground in Chandmari locality of the city maintained necessary health protocols related to the corona-crisis.

Representing CM Sonowal in the function, Goswami conveyed goodwill to everyone commenting that books are the oasis in deserts that nurtures the intellectual and creative capacities of human beings. He also conferred Prakasan Parisad’s lifetime achievement award for 2019 carrying a citation, corsets, two lakh rupees check, etc on eminent Assamese scholar Dr. Thaneswar Sarma in presence of all dignitaries.

Former Governor of Tripura, Meghalaya & Arunachal Pradesh, Roy in his speech termed Assamese as a sweet language and expressed hope that the bonhomie between Assamese and Bengali people would continue in the future too. A resident of West Bengal but familiar with the Assamese society, the outspoken author observed that the National Education Policy 2020 should immensely help in highlighting the regional languages and their literature.

Padmashri Thongshi, who is a resident of neighboring Arunachal Pradesh, described various challenges that surfaced due to the corona-pandemic. The Sahitya Academy awardee derived a positive note out of the pandemic with the increase of quality readers across the world. 

Thongshi expressed happiness that a collection of literary pieces including novels, short stories, folk tales, etc written in both Assamese and English by another Arunachali litterateur Lumber Dai was released in the function.

A stall dedicated to the Bangladesh literature and another showcasing the Tibetan culture adds colors to the book fair. The freedom movement led by exile Tibetans against the Communist regime in Beijing also comes alive in the stall which was opened by Tibetan support group leader RK Khrimey and managed by Buddha enthusiast Soumyadeep Datta. Its highlights included the message of Tibet being India’s real neighbor (not China) and probable devastations in the Brahmaputra with Beijing’s environmental intervention in the mineral-rich land.

Among various books, the creative pieces penned by young writers received satisfactory responses from the visitors at Granthamela. Several reprinted Assamese books by Prakasan Parisad also enjoyed visible demands. Two important translation-works related to Prime Minister Narendra Modi were sold in large numbers. 

The Assamese version of Modi’s popular letters to his mother titled ‘Aailoi Chithi’ along with the translations of PM’s weekly radio program titled ‘Mon Ki Baat’ as ‘Mor Priya Deshbasi’ drew instant attention of book lovers.

“We are happy to witness the massive gathering of visitors at the book fair venue. The participating stalls have sold books for crores of rupees,” said Pramod Kalita, secretary to the publication board, which launched the book fair movement in the early eighties initially in collaboration with National Book Trust of India, adding that the appreciation of book lovers encouraged the publication board to reprint many rare pieces as well as new creations involving the established as well as promising authors.


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Nava Thakuria
Nava Thakuria
Nava Thakuria is a Guwahati based media activist, who is working for print media for 30 years now. He writes on various issues related to northeast India and also the media as a while.

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