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Should You Go With a Wholesaler or a Manufacturer for Your Business?

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When you’re starting a business, one of the first decisions you have to make is whether to work with a wholesaler or a manufacturer. Both have their pros and cons, and it can be challenging to decide which is right for your company. The following blog post will discuss the differences between wholesalers and manufacturers and help you decide which is the best option for your business.


Wholesalers are companies that purchase goods from manufacturers and then resell them to retailers. They buy in bulk, which helps keep costs down for their customers as they get a discount on the wholesale price.

Wholesalers usually have large inventories of products so that they can provide a wide selection of items for their customers. They also typically offer smaller quantities of each product, making it easier for businesses to test out different products before committing to a larger order.

For example, if you’re a small clothing retailer, you could go to a wholesaler and purchase smaller quantities of different styles of shirts. This would allow you to experiment with different designs and colors before committing to buying in larger quantities.


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Manufacturers are companies that produce the actual products sold by wholesalers and retailers. Manufacturing involves creating the product from start to finish; this includes designing the product, gathering raw materials, producing it, and packaging it ready for sale. Working with a manufacturer offers several advantages over working with a wholesaler.

For starters, manufacturers can typically customize products to meet customer specifications and typically offer lower prices because they don’t have to add on additional markups as wholesalers do. Additionally, manufacturers can often create specific items that aren’t available from wholesalers, allowing you to stand out in the market with a unique product.

For example, if you’re a candy retailer, you would go to a gummy manufacturer if you wanted custom-flavored gummies that weren’t available from any wholesaler.

Making Your Decision:

When deciding between working with a wholesaler or a manufacturer for your business, there are several factors to consider.

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Wholesalers are typically cheaper since they buy in bulk, but manufacturers can offer lower prices if you can order large quantities of a product.


Wholesalers have a wide variety of products available but may not have exactly what you’re looking for. Manufacturers can usually create custom items that fit your specifications.


Working with reputable wholesalers and manufacturers is key; some wholesalers may try to pass off low-quality goods as premium items, while others might cut corners when producing your product. Make sure to do your research ahead of time to find reliable suppliers.

Lead Time:

Depending on the size and complexity of an order, it can take anywhere from a few days to several weeks for manufacturers to fulfill orders. However, wholesalers usually have more extensive inventories, so they can often ship items much faster than manufacturers.

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Ultimately, the decision of whether to work with a wholesaler or manufacturer comes down to your individual needs and preferences. Consider the above-mentioned factors and evaluate which option is best for your business. Taking the time to do your research ahead of time will help ensure that you make the right choice and get the most out of your investment.


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Krishna Mali
Krishna Mali
Founder & Editor of TechGraph.

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