HomeBlockchain4 Ways A Blockchain Marketing Agency Can Transform Your Marketing Efforts

4 Ways A Blockchain Marketing Agency Can Transform Your Marketing Efforts

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Today, there are several businesses across the world. This implies high competition for firms providing similar or identical products.  It also poses a great challenge to any beginner trying to penetrate an industry. If you’re one of them, you can leverage the power of marketing and compete effectively with giants in the market.  

You can conduct marketing by yourself. However, you can reap more benefits by hiring a blockchain marketing agency.

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Aside from its benefits, here are some of the ways a blockchain marketing agency can transform your marketing efforts:

It Aids In Adopting Modern Technologies Quickly:

If you want to enhance your marketing efforts, you must utilize some of the latest technologies. This involves using software, automated tools, and techniques to simplify your marketing process. 

With the right technologies, you can reach a wider audience worldwide. Besides, new technologies enable you to utilize fewer resources to send promotional messages to customers. This allows you to maximize your profits.  

The world of technology is moving faster. For instance, the tactics that may have worked wonders in the past few years may not be helpful today. However, you might not be aware of these changes. 

With an experienced blockchain marketing company, you’ll be able to adopt the latest technologies faster. Some of them have been in the game for several years. They’ve gone through various blockchain technological changes. For that reason, they can advise you on the best tools and strategies to include in your marketing efforts. Using modern technologies allows you to transform or streamline your marketing efforts.  

It Allows You To Manage Your Budget More Efficiently:

Managing your budget is essential to help you maximize your marketing returns. This is important, especially if you’ve got a limited budget.  

Blockchain marketing involves dividing your budget amongst the different promotional strategies. These include content marketing, SEO marketing, email marketing, influencer marketing, social media marketing, affiliate marketing, etc. However, the problem comes with creating a realistic budget plan and allocating it to all your preferred marketing methods.  The good news is that you can hire a blockchain marketing firm and avoid this hassle.

Most marketing service providers are experts in budgeting and resource allocation. They can help you to draft a comprehensive budget for your marketing campaigns. This ensures enough budget is allocated to the most promising marketing strategies, thus, increasing your chances of getting your desired returns. 

It Has Minimized Marketing Costs:

Marketing is essential for the success of your business venture. However, it can take much of your funds. For instance, you need to employ workers on full monthly salaries to manage your marketing campaigns. At the same time, you must purchase marketing tools and install them. This attracts a lot of costs. You could have avoided this by working with a marketing firm. 

Working with a blockchain marketing agency means hiring professionals on a seasonal basis. This eliminates the need to have several full-time marketers. In most cases, the compensation for experts is a service fee, which means that they get paid only for the work they’ve done. This can be much lower than paying monthly salaries to permanent staff.  

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At the same time, a blockchain marketing company will utilize its infrastructure to promote your business. So, you won’t need to incur any cost buying marketing tools. Therefore, hiring blockchain promotional experts can help minimize the costs of your marketing efforts.  

It Provides Evaluation Of Marketing Campaigns Analytics:

It’s no doubt that you’ll probably use different marketing strategies to promote your business. However, each of the methods will bring different results. While most of them will have positive results, some may fail to hit your target audience. For that reason, you might want to monitor and evaluate all your marketing strategies.  

Sometimes you might lack enough skills to conduct marketing campaigns analytics. And even if you have, you may experience time constraints. In such a case, consider hiring a blockchain marketing company.  

You can adequately monitor and evaluate your marketing strategies with a good service provider. This lets you know which campaigns have a positive impact and which ones don’t. This enables you to change or improve the tactics of your marketing efforts.


As you’ve seen above, although blockchain is widely used in cryptocurrency and finance, it has become increasingly popular and useful in marketing as its technology can be of great use and may effectively transform your marketing efforts. Therefore, consider working with a blockchain marketing agency to effectively incorporate blockchain marketing into your business. With this, you’ll be able to maximize the benefits blockchain marketing can offer.

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Krishna Mali
Krishna Mali
Founder, CEO & Group Editor of TechGraph.

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COP28 UAE: SANY Promotes Green Manufacturing Transformation, Takes Concrete Action to Tackle Climate Challenges

CHANGSHA, China, Nov. 23, 2023 /PRNewswire/ -- SANY Group, ("SANY"), a globally leading enterprise of the high-end equipment manufacturing industry, is accentuating advancing sustainable development and the green manufacturing transformation of the heavy machinery industry, ahead of the COP28 UAE, that is set to take place from November 30 to December 12 in Dubai. The theme of the 13-day program this year is "Actionism," calling for people to rise to meet the climate change challenges.

The COP28 will center on four major paradigm shifts – namely accelerating the transition from fossil fuels, agreeing on climate finance shifts, emphasizing the role of people and nature in climate action, and ensuring the summit is an inclusive event that women, indigenous people, local communities, youth, countries and more can all be a part of.

SANY is responding actively and positively to the summit's agenda with concrete actions to promote the transformation of green manufacturing, bringing sustainable solutions to the industries of mining, construction, wind power, and more.

Taking green actions to build a sustainable future

SANY is vigorously expanding the use of green energy (renewables such as solar and wind) in production processes to reduce the reliance on traditional energy sources, lower carbon emissions, and support climate change actions. It has adopted multiple initiatives, especially in accelerating the R&D and application of wind energy, hydrogen, and electrification solutions, and achieved significant results.

SANY's subsidiary SANY Renewable Energy has been investing in and constructing wind farms to boost the proportion of wind power in the energy structure, through intelligent upgrades in manufacturing and creating intelligent workshops. By doing this, SANY Renewable Energy has reduced the overall unit energy consumption and carbon emissions by 15 percent compared to pre-upgrade.

In 2022, SANY has added more than 3,000 energy metering connections. SANY built China's first intelligent mixing station park and invested 3.22 million yuan in photovoltaic construction that will produce 900,000 kWh of power annually. The park will cut 887 tons of carbon emission, 242 tons of dust emissions, 26.7 tons of sulfide, and 13.4 tons of nitric oxide to achieve synergetic development of intelligent manufacturing and environmental conservation.

A total of 11 subsidiaries of SANY have installed photovoltaic power generation equipment, with clean energy usage amounting to 16.013 million kWh.

SANY is actively engaged in the R&D of hydrogen fuel cell technology to improve battery efficiency, reduce cost, and boost the production and storage capabilities, while expanding the applications of hydrogen energy.

Innovation-driven climate action tackles industry bottlenecks

Through establishing a green supply chain, SANY adopts renewable materials and environmentally friendly technologies to reduce resource waste and improve the sustainability of the supply chain.

SANY continues to improve the long-term mechanism for pollution prevention and control, strengthen the control of waste emissions including water, gas, and other hazardous substances, and be cautious of business and operation actions that could damage the ecological environment. In 2022, the group's wastewater and gas emissions met the standard rate of 100 percent, with a 100 percent compliance rate for hazardous waste disposal.

The group is also pushing for using environment-friendly materials to minimize pollution, so that the carbon reduction throughout the product life cycle also includes materials. In 2022, its VOCs emission density was 0.0011 tons per million revenue, a 39.71 percent reduction from the base year.

Meanwhile, the continuous upgrade of production techniques and processes, promotion of energy conservation technologies, and advancement of low-carbon technology development are not only playing key roles in improving production efficiency, but also reducing carbon footprint and aims to reach the "dual-carbon" goals.

Calling for the public's participation

SANY has been carrying out training programs and campaigns centered on environmental protection for employees, while further raising community engagement in terms of green, low-carbon, community-friendly, and educational innovation agendas. In 2022, the company employees completed 687.4 hours of volunteer work, and SANY invested 9.75 million yuan in the year to support 15 public welfare projects.

SANY Construction Industry is leading the green technology application in urban infrastructure construction to accelerate the sustainable development of cities and building intelligent cities, green transportation systems, and energy-conserving architectures to reduce energy consumption, improving urban environment quality and people's livelihoods.

In terms of biodiversity and sustainable development, SANY emphasizes the conservation of soil, ocean, crops, and animals to create a better future, and advocates a circular economy to decrease the waste of resources.

In the context of increasingly severe issues of global climate change, SANY, as a leader in the green industry, is committed to promoting sustainable development and actively joining global efforts to address climate change through comprehensive initiatives such as green supply chains, green energy, and carbon emission reduction.

For more information about SANY Group, please visit www.sanyglobal.com or follow us on Facebook or YouTube.

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