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Agri-Startups – The Masked Hero India Needs?

“An Exploration into the Role of Agritech Startups in India”



India, with its historical roots as an agrarian economy, underwent remarkable growth and emerged as a global force in agriculture. The agricultural sector contributes to nearly 16% of the country’s GDP and employs a substantial 44% of the national workforce. Harnessing the power of technology, Indian agri-tech start-ups have revolutionized the realms of farming and agrifood processing, breathing new life into these domains.

Growth of Indian Agri-Tech Start-Ups

Startups are instrumental in contributing to the growth of an economy. They introduce fresh ideas, rejuvenating the economic and sociopolitical landscape. According to a NASSCOM report, the Indian agri-tech sector is projected to reach a market size of $24.1 billion by 2025, indicating the growing importance of startups.

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Currently, over 3000 agri startups are operating in India. The rise of agri startups has not only transformed the agricultural sector but also created significant entrepreneurial opportunities. Young entrepreneurs are using their skills and knowledge to develop innovative solutions tailored to the needs of Indian farmers.

These startups are not only attracting venture capital investments but also creating employment opportunities, particularly in rural areas. As per the Economic Survey 2022-23, Agritech startups have raised around Rs 6,600 crore over the last four years from private equity investors, witnessing a growth of over 50% per annum.

Employment Opportunities and Entrepreneurship

According to a report by the National Sample Survey Office, between 2011-12 and 2017-18, the number of self-employed individuals in the agriculture sector increased by 23%. Agri startups have played a crucial role in this surge, offering job opportunities in areas such as technology development, management, logistics, and marketing.

Recognizing the significance of agri startups, the Indian government has taken several initiatives to support their growth. The “Start-up India, Stand-up India” campaign launched by the Indian Government aims to foster entrepreneurship across sectors, including agriculture.

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Additionally, various state governments have established agri-tech incubation centers and accelerators to nurture these startups such as the joint venture between The Bill Melinda Gates Foundation and Tata Trusts with IIT Kanpur.

Empowering Farmers and Reducing Dependency

Agritech startups are playing a crucial role in improving financial inclusion for farmers, who often face challenges in accessing credit and formal financial services. By leveraging data analytics and digital platforms, these startups are enabling farmers to access credit, insurance, and other financial products to cater to their needs.

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Other than boosting the economy, agri startups also empower farmers by providing them with personalized advice, access to high-quality inputs, and connecting them directly to buyers through e-commerce platforms. These initiatives have resulted in improved farm incomes and reduced dependency on middlemen.

Technological Advancements in Farming Practices

Moreover, taking advantage of cutting-edge technologies such as artificial intelligence (AI), machine learning, Internet of Things (IoT), and remote sensing, agri startups are revolutionizing farming practices. Startups like Ninjacart and DeHaat are using data analytics and supply chain management solutions to reduce post-harvest losses and ensure timely delivery of produce. This not only improves farm-to-market efficiency but also enhances the quality of agricultural output.

Furthermore, agri startups are developing innovative solutions for water management, pest control, and soil health monitoring. For instance, Flybird Farm Innovations has introduced drone technology for crop spraying, reducing the need for manual labor and replacing harmful pesticides with better-grade ones. Such advancements not only boost productivity but also contribute to sustainable farming practices.

The role of agri startups has been transformational for India. It has not only boosted the economy, but has also created a culture of entrepreneurship, facilitated sustainable agricultural practices, and boosted yield. Whether India reaches the goal projected by Ernst and Young remains to be seen, but for now, India seems to advance, riding high on the shoulder of its emergence.


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Dipanjan Dean Dutta
Dipanjan Dean Dutta
Dipanjan Dean Dutta, Co-Founder, Digicides

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