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Topics: Advertising

Rise of hyperlocal advertising; Targeted commercials gaining ground

In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...

Hyperlocal Solutions and the Future of Personalised Marketing

In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...

Interview: CEO Amit Relan On mFilterIt Approach to Ad Fraud Prevention

During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...
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The Effects of 5G on Digital Marketing in a New Era

The rollout and adoption of 5G in India have been comparatively quicker and less cumbersome when compared to that of 4G. By March, around...

An Interview With AVOW CRO Ashwin Shekhar

Today, we spoke to Ashwin Shekhar, Co-Founder & CRO of AVOW to understand the company's innovative approach to app-based advertising and how AVOW is...

Unleashing App Revenue Potential: Expert Tips and Tricks

In the fast-paced and competitive landscape of mobile applications, seasoned developers and adtech experts continuously seek innovative strategies to optimize their app revenue potential....
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Striking Against Ads Fraud: Arpit Jain Of GreedyGame On Seizing Opportunities in Mobile Advertising

Speaking to TechGraph, GreedyGame's Founder & CEO, Arpit Jain spoke about the challenges and opportunities faced by mobile advertising companies in the current online...

Interview: Shantanu Bhattacharyya On LS Digital Data-Driven Approach Behind Effective Digital Marketing

Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...

In Conversation With Kavita Shenoy, Founder & CEO of Voiro

Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, "Although the programmatic ad tech is rapidly evolving, the problem of...
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Adtech space has been dominated by a few DSPs: Mani Gopalaratnam, CEO of Resulticks

Speaking to TechGraph, Mani Gopalaratnam, CEO & CTO of Resulticks has said, "The programmatic or marketing ad tech space has been dominated by a...
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