Topics: Advertising
Inside
Evolution of Festival Advertising – A journey from Traditional to Hyperlocal Strategies
When it comes to festival advertising, brand strategies have seen notable changes shape the landscape. As the heat gets turned up the advertising space...
Business
Rise of hyperlocal advertising; Targeted commercials gaining ground
In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...
Inside
Hyperlocal Solutions and the Future of Personalised Marketing
In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...
Interviews
Interview: CEO Amit Relan On mFilterIt Approach to Ad Fraud Prevention
During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...
Opinions
The Effects of 5G on Digital Marketing in a New Era
The rollout and adoption of 5G in India have been comparatively quicker and less cumbersome when compared to that of 4G. By March, around...
Apps
An Interview With AVOW CRO Ashwin Shekhar
Today, we spoke to Ashwin Shekhar, Co-Founder & CRO of AVOW to understand the company's innovative approach to app-based advertising and how AVOW is...
Business
Unleashing App Revenue Potential: Expert Tips and Tricks
In the fast-paced and competitive landscape of mobile applications, seasoned developers and adtech experts continuously seek innovative strategies to optimize their app revenue potential....
Finance
Striking Against Ads Fraud: Arpit Jain Of GreedyGame On Seizing Opportunities in Mobile Advertising
Speaking to TechGraph, GreedyGame's Founder & CEO, Arpit Jain spoke about the challenges and opportunities faced by mobile advertising companies in the current online...
Interviews
Interview: Shantanu Bhattacharyya On LS Digital Data-Driven Approach Behind Effective Digital Marketing
Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...
Business
In Conversation With Kavita Shenoy, Founder & CEO of Voiro
Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, "Although the programmatic ad tech is rapidly evolving, the problem of...
Inside
Adtech space has been dominated by a few DSPs: Mani Gopalaratnam, CEO of Resulticks
Speaking to TechGraph, Mani Gopalaratnam, CEO & CTO of Resulticks has said, "The programmatic or marketing ad tech space has been dominated by a...
Business
Play Ventures leads $4.1 Mn series seed round for INCRMNTAL
Israel-based incrementality measurement platform, INCRMNTAL has raised $4.1 million in series seed round funding led by Play Ventures, in participation from Eric Seufert’s Heracles...
News
Prospects that performance marketing offers for D2C brands
It's 2022, and direct-to-consumer (D2C) brands are here to stay. In the last 2 years, people's buying habits have seen a 180° turn. Traditional...
Inside
5 Reasons Why You Should Focus On Mobile Marketing
In this era of digital marketing, mobile marketing has become the new normal. We can not live a single day without our smartphones. By...
Inside
What can be expected from the AdTech space in the upcoming years as a market leader
AdTech, a booming name in the Tech Ecosystem, has created a buzz that will be lasting for the upcoming years as it is going...
Opinions
Importance of Communication Design in the Contemporary societies
Communication design is the process of successfully delivering a message to a target audience using multiple media of audio and visual resources to motivate...
Finance
5 Services You Need to Grow Your Business
There are a number of services that you will need to grow your business. While the specific services you need may vary depending on...
Inside
The Right Wrong Ways To Gain More Leads From Your Website
One of the top mistakes people make is they view their websites from the perspective of gaining traffic. It’s not your fault, almost every...
Business
GOP Senators shows concerns over Online Advertising monopoly
During a Senate Judiciary Committee hearing, Senator Mike Lee expressed his concerns over the two tech companies for creating a monopoly in the Online...
Education
G7CR Technologies infused over $1 Mn in startups through its technology services in the last quarter
Bengaluru-based cloud services provider, G7CR Technologies has invested over $1 million in different startups through its technology services in the last quarter. The company in...
News
Qoruz launches Influencer Search platform in India
Leading influencer marketing insights and analytics platform, Qoruz has announced the launch of 'Qoruz Search,' a comprehensive influencer search engine in India. "The platform will...
Health
COVID-19 Pandemic: Indeed says, “Nearly 1 in 2 employers hired virtually”
Indeed has gathered top recruiters across India at its virtual event Indeed Showcase – to launch its latest tech innovation, Virtual Hiring Events (VHE)...
Apps
Interview: “In-app advertising to be the next destination for advertisers,” says Arpit Jain, Founder of GreedyGame
In a conversation with TechGraph, GreedyGame's founder & CEO said, "There is no doubt that in-app advertising is going to be the next destination...
Education
TechGraph launches ‘Undekhi Khushi’ initiative for the Education of Childrens & Animals healthcare
Today, we at TechGraph has announced the launch of our new initiative named 'Undekhi Khushi' in India. Under the initiative, TechGraph will donate 20% of...
Facebook
Australia Govt considers more regulation of Google and Facebook
The Australian government released a report Friday recommending tighter oversight over multinational digital platforms including Google and Facebook, to ensure fairness for other media...
Inside
Kantar report: 58% of ads on air target women
Marketers in India are missing potential opportunities to reach out to men in the categories where both genders are equal decision makers, according to...