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San Francisco based AI-powered customer data platform BlueShift on Wednesday raised $30 million in series C financing led by Fort Ross Ventures along with Avatar Growth Capital.
The round also saw participation from its existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures, and Nexus Venture Partners also participated in the round.
“With the fresh funding Ratan Singh of Fort Ross Ventures will join Blueshift’s Board of Directors,” the company said.
“The company will use the proceeds from this latest funding round to further accelerate its global growth, cementing its leadership position in the CDP space,” BlueShift in its statement said.
Speaking on the investment, Ratan Singh of Fort Ross Ventures said, “Our mission is to back category-leading companies that are poised to dominate a market. Blueshift stood out to us as the leader in the enterprise CDP space. We are thrilled to partner with the Blueshift team as they accelerate the adoption of their SmartHub CDP platform.”
Commenting on the fundraise, Vijay Chittoor, co-founder & CEO of Blueshift said, “With the increased urgency towards digital transformation, we have seen an increased demand for a SmartHub CDP, that can not only unify siloed data but also unify silo-ed experiences.”
“I am very pleased to welcome both Fort Ross Ventures and Avatar Growth Capital to the Blueshift family as they have tremendous experience with enterprise-focused scale-ups at our stage of rapidly accelerating growth,” Vijay said.
“One of the biggest challenges in 1:1 marketing is the need to activate large volumes of data when you scale to millions of customers across multiple touchpoints. Unlike other platforms that struggle with handling increasing amounts of data, Blueshift becomes more powerful the more data you have in it”https://blueshift.com/ said Chris Kachel, Senior Director of Customer Experience at LendingTree.
“This has allowed us to scale our personalization efforts and customer journeys across multiple apps on different channels, and the results have been tremendous,” Chris added.