India-based aggregated content writing platform, Bluepad has announced the raise of Rs 1.8 Crore ($245K) in pre-seed round funding from Titan Capital and AngelList Syndicate.
“Bluepad plans to utilize the raised funds to expand its team and to strengthen its tech capabilities, such as improving the recommendation engine and simplifying content discovery on the platform,” the statement said.
“The platform will also focus on creating technological enhancements to ease content creation and provide value-added content for readers beyond just entertainment needs,” it added.
Speaking on the fundraise, Sanjyot Bhosale, Co-founder of Bluepad, said, “Our goal is to empower people in India to express their thoughts, opinions, experiences in their regional languages & help them share, connect with millions of readers across India. We believe writing as a medium of expression in regional languages needs to have an online platform, where Indian people can share & easily reach out to varied audiences.”
“With curated content becoming mainstream, we believe that Bluepad can solve the content discovery problem plaguing the vernacular landscape. Instead of joining multiple FB, WhatsApp, and telegram groups, users can find the content they are interested in reading in one single platform,” Kishore Garimella, Co-founder, Bluepad added.
Commenting on the investment in Bluepad, Bipin Shah, Partner at Titan Capital, said, “We are glad to partner with Bluepad, a promising venture that is giving utmost importance to the vernacular language in India and solving the problems faced by content creators and content consumers specialized in their native languages.”
“With a massive user base to tap into and creating a platform beyond just entertainment needs, we are sure the talented team at Bluepad will create a huge impact by providing value-adding content in Indian languages. We are looking forward to our journey ahead with Bluepad,” Shah added.