India's Budget 2025-26 cOVEAGE
Presented by:
spot_img

Digital Design is the Future

Date:

Trending

The rapidly evolving digital landscape, the dominance of the internet, technological advancement, and software solutions are significantly impacting design trends. This has led to digital design gaining more momentum than print media.

- Advertisement -

Today it is a forerunner with the undeniable potential for user engagement and participation. It refers to designing creatives that enhance and ease interactivity when using a wide variety of digital interfaces with different screen sizes like desktops, laptops, smartphones, smartwatches, tablets, etc.

The way we do business has changed. With consumers preferring to interact through online channels, companies have had to shift focus towards digital. It emphasized the need to offer visual content and experience that can be ‘used interactively’ instead of being static. 

- Advertisement -

Smartphone users in India are estimated to reach 760 million this year, while the projected growth of internet users is set to reach 974 million users by 2025.

This supports the exponential potential of digital design as a career option. 

What sets the digital design apart?

● Digital design lacks physical boundaries and the deliverables are different. These include interactive banner ads, infographics, websites, UX wireframes, graphics, and animation.

● It requires an in-depth understanding of typography, colors, technology and operating software, digital platforms, and formats to create high-performing and better resolution designs.

● Feedback via analytical metrics including likes, shares, downloads, and pageviews is almost instantaneous. Designers must be quick to review and respond to them.

● Quick consumption means continual efforts to retain interest and keep the design relevant and targeted. 

Career Opportunities in digital design:

The hyper-connected world today amply supports a career in this field. The versatility of the digital design allows a student to work across industries like gaming, animation, web design, television and video production, product design, social media, marketing, and the arts.

To excel it’s important to identify the right course from a reputed institute like the Indian Institute of Art and Design. They provide a curriculum that prepares and guides students to gain knowledge of communication design while exposing them to acquire experience in photography, videography, animation, graphic design, and skills in software like Photoshop, Illustrator, Flash, Adobe XD, Sketch, and Dreamweaver.

They’re also equipped to train students with employable skills to translate ideas and concepts into a workable reality.

Students can choose to develop skills in:

● Creating web design, landing page design, and interactive banner ads to market a product or service.  

● App design for different devices offering multiple functions like shopping, playing music, etc. Create branded App icon designs to launch an app.  

● Infographics to create shareable, animated, and engaging content.

● Social Media page design to create customized designs for different media. 

● Design E-readers with downloadable content across devices.

● Email design that engages readership and PowerPoint template design to support presentation needs.

● Create a 3D design to showcase realistic images of a product or construction project for exhibition purposes.

The workspace can span from a design studio or agency to a marketing agency or web development office, from home office, co-working space to being freelancers and digital nomads. Post-pandemic, remote working has gained popularity. Salaries too can vary based on the workspace, specialization, experience level, and location.

Digital designers are in high demand today and have several avenues open to them. Much depends on their transferable skills and what excites them. Do they get drawn by visual aesthetics and prefer working with color and typography? Or do they enjoy talking to clients, stakeholders, and users about their needs?

Students can aim to work in any of the four main areas including UX, UI, product design, interaction design, and beyond.

User Experience (UX) Designer: specifically focuses on the functionality and usability of a digital product.

User Interface (UI) Designers: are concerned with the look and feel of a digital product, focusing on an interface’s visual elements. They work closely with the UX designer, by building on the foundation they’ve laid bringing the digital interface to life with color, typography, and shapes, and support user behavior through accessibility and desirability through interaction with the product.

Digital Product Designer: creates a responsive design using the software. They go beyond user experience and focus more on the business and brand, reflecting on how the digital product will work, what it will cost, and the broader scope of the product within the company’s context.

Video Game Designer: create content, gameplay, environment, storyline, characters, and controls of a game. 

Special Effects Designer: create effects or animations for products, games, movies, music videos, and commercials.

Digital Developer: provide visual direction through the process of coding.

With digital design continuously evolving, the future indicates creating functional and immersive experiences that seamlessly fuses augmented reality, virtual reality, and 3D printing.

It’s the opportune moment for young students of visual communication design to embark on this technologically-driven career to become creators with the power to influence the digital world’s history.

THE SNAPSHOTS, IN YOUR INBOX

Get quick snaps of everyday happening, directly in your inbox.

We don’t spam! Read our privacy policy for more info.

THE SNAPSHOTS

Sign up to get quick snaps of everyday happening, directly in your inbox.

We don’t spam! Read our privacy policy for more info.

Support our independent journalism PayPal (Outside India) For PayU (For Indian Readers).

Aarti Uberoi
Aarti Uberoi
Aarti Uberoi, Course Leader Communication Design, Indian Institute of Art and Design (IIAD).

More Latest Stories

More Articles

Finbok Reviews | How Finbok A ttracts and Retains New Traders Around the Globe in 2025

In the competitive world of online trading, choosing the right platform is essential for traders at any level. With a wide range of options...

Budget 2025 Expectations: GST Overhaul Tops Budget 2025 Wishlist for Business and Global Competitiveness

As India prepares for the Union Budget 2025, business leaders are sharing their hopes for reforms aimed at fostering innovation and simplifying processes. There's a strong push for rationalizing GST rates and easing compliance, which would improve the ease of doing business. Many are...

Budget 2025 Expectations: FHRAI Expects Reforms to Boost Hospitality and Tourism Sector

The Federation of Hotel & Restaurant Associations of India (FHRAI), has outlined its expectations...

Union Budget 2025 Expectations: India Inc. Expects Tax Reforms, Startup Incentives, and Support for MSMEs

As the Union Budget 2025 approaches, Business leaders from across industries are urging Finance...

Budget 2025 Expectations: Taabi Mobility CEO Pali Tripathi says, Logistics Sector Looks for Tech and Sustainability Focus in India’s Budget 2025

With Union Budget 2025 approaching, the logistics industry highlights the need for government action...

HCLTech Partners with Carrix to Modernize Global Port Operations Using AIoT

HCLTech, a leading global technology company, today announced an agreement with Carrix, the world’s...

The Sustainable Tech That Will Simplify Life as a Homeowner

Owning a home is the ultimate dream…until it’s 7 a.m., your driveway is buried...

Powering the Future: How Digitisation is Transforming Power Transmission & Distribution

As India, the third-largest producer, and consumer of electricity worldwide with over 442 gigawatts...

Top Cybersecurity Practices for Small Businesses: Why a VPN is a Must-Have

In today's hyperconnected world, small businesses face a growing number of cybersecurity threats that can cripple operations and erode customer trust. From phishing attacks...

Equal, OneMoney Appoints Former Supreme Court Judge Justice B.N. Srikrishna as Chairman

Equal, one of India’s leading secure data sharing platforms, and its strategic investee OneMoney...

ECO Hotels & Resorts Ltd Opens 60 Room Property In Bengaluru

ECO Hotels & Resorts Limited, a stock exchange-listed mid-segment hotel chain has today said...

Neon54 Casino Review: A Vibrant Gaming Experience

When it comes to striking the perfect balance between entertainment and innovation, Neon54 Casino...

Botanic Healthcare draws $30 Mn in fresh round funding

Telangana-based nutraceutical company, Botanic Healthcare today announced that it has raised ₹250 crore (approximately...

Delhi High Court Shields Upstox Trademark Rights, Targets Telegram Violators

Delhi High Court has granted an interim injunction in favor of RKSV Securities India Pvt. Ltd., also known as Upstox, restraining unknown entities from...

GPS Renewables Appoints Central Bank of India ex-MD Homai Ardeshir Daruwalla As Independent Director

GPS Renewables, an India-based biogas engineering company on Monday announced the appointment of Central Bank of India's Former Managing Director and Chairman, Homai Ardeshir Daruwalla as an Independent Director to its board. Homai Ardeshir Daruwalla currently serves as an independent director at Vizag Seaport...

Strengthening the First Line of Defense with People, Processes, and Technology

Globally and across industries, the risk landscape is growing more volatile and complex, with...

N Space Tech Launches Maiden Payload SwetchaSAT-V0 on ISRO’s POEM-4

N Space Tech, an India-based defense and aerospace startup, has successfully launched its first...

Embracing Linguistic Diversity: How Multilingual Education Supports India’s Linguistic Heritage

India is a country of rich culture, multilingualism, and heritage. It is the most...

5 Tips to Expand Your Client Base Efficiently

Growing your client base is essential for the success and sustainability of your business....

SustVest Secures $1.7 Mn in pre-Series A round

Haryana-based sustainable investment platform SustVest has raised $1.7 million in a mix of equity...

Web3 in Supply Chain: Qila’s CEO Siddharth Ugrankar On Simplifying Blockchain Adoption for Business

Speaking to TechGraph, Siddharth Ugrankar, CEO of Qila.io highlighted the potential of the company's...

Relata’s Hyper-Realism: CEO Samudragupta Talukdar On Personalized Home Buying Experiences

In an exclusive conversation with TechGraph, Samudragupta Talukdar, Founder and CEO of Relata, a...

Godrej Capital’s Gen AI Plan: CTO Jyothirlatha B on SAKSHAM AI and the Future of Financial Services

Speaking to TechGraph, Godrej Capital CTO Jyothirlatha B shared how the company is harnessing...

Exploring the broad appeal of football: from fashion to video games

Football, often called the world's game, goes far beyond the pitch. Its influence extends...

Neon54 Casino Review: A Vibrant Gaming Experience

When it comes to striking the perfect balance between entertainment and innovation, Neon54 Casino...

Muxcap: Making Bold Moves in Innovation

Muxcap is on a mission to transform the online trading experience by combining cutting-edge...

HR Tech Impact on Employee Learning and Development

In today’s fast-paced world of work, learning and development (L&D) are no longer just...

Proxgy Snaps $3 Mn from Indian Cricketer Ajinkya Rahane and others

Proxgy, a Gurugram-based technology company specializing in virtual assistance and concierge services, has announced...

Groyyo Promotes Nitin Jain to Co-founder

B2B manufacturing technology company Groyyo has announced the promotion of its Managing Director (Exports),...

Botanic Healthcare draws $30 Mn in fresh round funding

Telangana-based nutraceutical company, Botanic Healthcare today announced that it has raised ₹250 crore (approximately...

Godrej Capital’s Gen AI Plan: CTO Jyothirlatha B on SAKSHAM AI and the Future of Financial Services

Speaking to TechGraph, Godrej Capital CTO Jyothirlatha B shared how the company is harnessing...

Preparing for a Data-Driven Future: How the GRE Assesses Academic and Analytical Readiness

As sectors such as artificial intelligence (AI) and machine learning continue to grow and...

Exploring the broad appeal of football: from fashion to video games

Football, often called the world's game, goes far beyond the pitch. Its influence extends...