Speaking with the TechGraph editorial team, Aravind Putrevu, Director of Developer Marketing at CodeRabbit, explained how the company is designing its AI-powered code reviews to feel familiar to developers by prioritizing clarity and reducing friction through review styles they already use. He also discussed how CodeRabbit aims to keep its product narrative consistent by focusing on real-world usage metrics and avoiding overstated claims.
Read the interview in detail:
TechGraph: Code reviews are often seen as a cultural ritual among developers rather than just a technical process. How do you approach convincing teams to trust an AI platform like CodeRabbit with something so central to their workflow?
Aravind Putrevu: It actually means more than just checking if the code works correctly. For developers, it means representation of mentorship, working together and a sense of joint identity. We at CodeRabbit recognize how important this sensitivity is. We aim to add value, not to take away from human interaction.
CodeRabbit is designed to help you by performing the tedious and repetitive aspects of reviewing code. It enables developers to work more closely on the inner structure, the design and team efforts. Trust takes time to build; at the start, we prove how AI can clearly save time on PR by reducing delays and minimizing upper-reviewer complaints about small, easily corrected errors.
Being shown that our platform meets the way they build, reduces workload and partners with rather than deletes their usual habits helps developers develop trust and decide to use it.
TechGraph: With the rapid rise of AI developer tools, a lot of teams face decision fatigue. What specific messaging or value proof has helped you cut through that noise and win serious attention from technical decision-makers?
Aravind Putrevu: During hard times like this, making sure customers understand your product’s benefits is the main priority. According to experience, technical leaders prefer tangible achievements over just promises. We explain our benefits through tangible numbers like saving 40 percent on code reviews and having almost no errors make it to production.
Our results have been effective because we share real examples backed by data, instead of emphasizing that AI is efficient. Using actual user experiences, achievements we can measure and feedback from reputable teams always helps us draw attention and show decision-makers why we are valuable.
TechGraph: How do you balance the need to show CodeRabbit’s technical depth with the need to make it feel approachable and non-intrusive for engineers who are used to a very human style of reviewing code?
Aravind Putrevu: We do this by creating an experience that feels close to a person reviewing your ideas out loud by themselves. How advanced a platform is won’t always be hard for users. Although CodeRabbit’s methods depend on advanced software, we make it simple for our users to work with.
Our review comments are made to be constructive, easy to follow and light on involvement. Likewise, developers can use these tools however they like and have everything they need to decide what to do. The key to providing recommendations that are easy to use but also carefully thought out has been to make them look like advice from someone friendly, not like instructions from a robot.
TechGraph: When you’re bringing CodeRabbit into a new team or org, what have you learned about the points of resistance that matter most, and how have you refined your playbook to address them early in the journey?
Aravind Putrevu: Much of the resistance comes from concern with AI’s accuracy, the way AI may disrupt current strategies and fear that AI will replace all human judgments. We take steps to respond to these issues ahead of time. We have revised our strategy to ensure we prove reliability with organized trials.
Using Bitbucket together with either GitHub, GitLab or IDEs allows developers to work without major problems. Every step where we highlight how our AI works and its progress improves transparency and trust with users. Being open and giving our staff early education on these topics has sped up our adoption process.
TechGraph: What part of your GTM motion has had the most surprising learning curve—was there a channel or narrative you thought would work that didn’t, or a segment that behaved in an unexpected way?
Aravind Putrevu: I thought at first that generic advertising highlighting “cleaner, faster, sharper” would appeal to developers. Surprisingly, this approach didn’t lead to much adoption.
Instead, engaging with communities built around open-source technology and events for developers actually worked for us. Getting in touch with developers at conferences, gatherings and open-source sites was much more successful. Besides, getting endorsements from reliable developers made people realize our product is worth using more readily than if we had just messaged the market on a wide scale.
I found that developers trust genuine interaction, engagement among users and suggestions from their networks above all else, rather than typical marketing messages. Improving community relations, teaming up with open-source partners and getting support from influencers led to meaningful improvements in how well our users engaged with and used our services.
TechGraph: A lot of developer-first tools struggle to scale beyond early adopters into broader team usage. What has been your strategy to move from developer love to organizational buy-in, especially with engineering leadership?
Aravind Putrevu: Converter pays focus from how individuals benefit to results that matter for the company. Those who start with us quickly become our biggest supporters within the business. We help them by giving them clear results, like improved productivity, less production errors and obvious savings, for effective reporting to their supervisors.
In addition, we design dashboards that managers can easily use to see how adopting CodeRabbit supports faster deployments or higher quality code. Tying the work to the leadership team’s priorities has been very important in developing the movement and winning organizational commitment.
The takeaway is clear, to the point and can be seen in the improved speed of shipping.
TechGraph: Given that AI is evolving fast and developer trust is earned slowly, how do you stay ahead in telling a story that feels current but still grounded in long-term product credibility?
Aravind Putrevu: To remain current and credible at the same time takes careful management. We keep our stories consistently upfront, rather than trying to emulate trends that come and go. We trust it’s important to discuss what improves as well as what challenges we face to keep our narrative believable and real.
We specify our product roadmap, explain the features scheduled for release and point out any problems and lessons we’ve faced. We stress the importance of step-by-step efficiency rather than pursuing every short-lived ‘trend’ that appears. Sticking to our approach helps developers feel that they can trust us to always work on stable, carefully planned software.
