Business presentations are often necessary to gain new clients and showcase what it is you can offer, but more often than not, they end up being a bit dull, right? Well, if you read on, soon that will not be the case for your presentations at least. Here’s how to make them pop:
- Start with a (Relevant) Bang
All too often, presenters spend their first 30 seconds introducing themselves, their job title, and the number of cats they own. Zzzz. Don’t squander that precious opening moment—the one time when your audience’s attention is at its absolute peak—by rattling off formalities that nobody’s going to remember anyway.
Instead, kick things off with something that snaps your audience out of their pre-presentation daydream. It could be a surprising statistic, a provocative question, or a super-short anecdote that highlights the main point of your presentation. You can introduce yourself once you’ve already got them on the hook. Remember: you only get one first impression—so make it explosive (in a good way).
Take action:
Brainstorm two to three attention-grabbing openers related to your topic. Practice delivering them aloud. Pick the one that gives you goosebumps and start your presentation with it.
- Ditch the Overstuffed Slides
Yes, slides are the backbone of many presentations. But for the love of all things good, don’t cram them with every single detail you think your audience needs. Slides that look like the inside of a textbook on steroids are a surefire way to lull your listeners to sleep.
Your slides should complement your talk, not replace it. Think visually appealing, minimalist, and easy to read. Maybe throw in a single relevant image or a short phrase rather than paragraphs of text. The more cluttered your slides are, the less people actually listen to you, because they’re too busy trying to read that 12-point font from the back of the room. Less really is more in this case.
Take action:
Use the “three-second rule”: your audience should be able to grasp the main point of each slide in three seconds or less. If not, simplify.
- Command the Room (No, You Don’t Have to Yell)
We’ve all seen that one speaker who seems to radiate confidence from the moment they walk in. Guess what? Most of it comes down to posture and eye contact. Stand up straight, shoulders back, and make steady eye contact with different parts of your audience. Resist the urge to stare at your notes or the floor as if they’re the most fascinating things in the world. No matter how brilliant your content is, if you present yourself like you’d rather be anywhere else, the audience will tune out.
Take action:
Before your presentation, do a quick posture check. Plant your feet firmly, relax your shoulders, and imagine there’s a string pulling the top of your head toward the ceiling. You’ll feel instantly more poised and confident.
- Tell a Story (Because We’re Wired for Them)
People love stories—always have, always will. Neuroscientists say our brains literally light up in a more engaged way when we hear a narrative, as opposed to random facts. That’s why a compelling story can be the secret sauce that transforms your presentation from “meh” to “whoa.”
Think about how you can weave anecdotes, examples, or case studies into your talk. Is there a short personal experience that illustrates your main point? Did you have an “aha” moment that sparked this entire project? Telling even a simple story, especially if it’s relatable or funny, can make your message stick in people’s minds.
Take action:
Before finalizing your presentation, pinpoint at least one spot to insert a story. Keep it short, make it relevant, and try to end it with a clear connection to your main theme.
- Lighten the Mood with Humor (Tastefully, Please)
We’re not suggesting you audition for a stand-up comedy gig in the middle of your quarterly earnings report, but a dash of humor can work wonders. A quick, tasteful joke or witty aside is sometimes all you need to break the tension and keep your audience’s energy up. Just make sure it’s relevant (and, you know, not offensive). And if comedy really isn’t your strong suit, don’t force it. Awkward half-laughs can be worse than no laughs at all.
Take action:
If you’re not naturally comedic, stick to observational humor or self-deprecating quips about how you once forgot the main talking point during a presentation. Show you’re human, and the audience will respond.
- The Magic of Roller Banners (and Other Cool Visual Tools)
Sure, your slide deck might be on point, but sometimes you need a little something extra to spice up the space around you—especially if you’re presenting at a conference, trade show, or other in-person event. That’s where roller banners come in handy. They’re those pop-up banners you see in lobbies or event booths, and they can make a strong statement before you’ve even said a word.
Picture this: you roll up to your presentation area (pun intended) with a visually striking roller banner behind you that showcases your key ideas, brand, or message. In a sea of dreary podiums and bland backgrounds, your well-designed banner can give your setup that instant professional polish. Plus, they’re relatively portable and easy to set up—which is always a bonus when you’re juggling 50 other things.
Take action:
If you attend a lot of events or conferences, consider investing in a branded roller banner. Keep the design clean, with a memorable slogan or simple imagery to reinforce your message without overshadowing you.
- Use Props Like You’re on a Late-Night Talk Show
Think about your favorite late-night hosts. They often pull out random objects to illustrate a point, ignite a bit of humor, or create a memorable moment. Why not bring that energy to your business presentation? Now, I’m not suggesting you smash a watermelon onstage (unless you’re channeling your inner Gallagher—look it up if that reference zoomed over your head). But a well-chosen prop can drive home a message in an attention-grabbing, tangible way.
Discussing product improvements? Bring the old version and new version onstage. Comparing the growth of your company to, say, planting a seed? Show an actual seed and pot, and explain how it all started. It may sound goofy, but sometimes a little visual goes a long way to make your message “stick.”
Take action:
Brainstorm whether there’s a physical item that sums up your presentation’s key theme or story. If it fits your message—and your brand’s vibe—work it in.
- Master the Art of Pausing
A giant overlooked secret of dynamic speakers? They know when to stop talking. Far too many presenters fill every millisecond with words, like they’re being chased by a demon of silence. That’s a recipe for confusion and fatigue. Strategic pauses can help you emphasize points, let your words sink in, and add a bit of drama.
For instance, if you’ve just shared a shocking statistic, pause for a moment. Let your audience absorb it. The silence can be slightly uncomfortable, sure—but it’s that discomfort that commands attention. A well-timed pause is the punctuation that can elevate your talk from “okay” to “wow.”
Take action:
Record yourself rehearsing. Note spots where a one-to-two-second pause would amplify your point. Practice inserting these pauses until it feels natural, not forced.
- Engage the Crowd (So They Don’t Zone Out)
Many presenters seem to fear audience interaction as if it might cause a comedic meltdown. In reality, getting your audience involved is one of the best ways to keep them engaged. You could do a quick show of hands: “Raise your hand if you’ve ever felt personally victimized by email marketing.” Or, if technology allows, use live polls or Q&A segments throughout your talk, not just at the very end.
This interplay makes your audience feel like participants, not prisoners. And when people contribute—even in small ways—they’re more likely to remember your message and talk about it afterward. Win-win.
Take action:
Plan a simple question or poll you can pose at a relevant moment in your presentation. Keep it short and fun, and encourage honest responses.
- Make Data Come Alive
Numbers can be fascinating—except when they’re delivered in a monotonous voice while reading from a bar chart that looks like it was drawn by a sleepy robot. The trick is to bring data to life. For example, if you’re talking about the number of coffee cups your office goes through in a year, equate it to something visually epic—like how many Starbucks venti cups stacked end-to-end would reach the top of Mount Everest. The more vivid the comparison, the more attention you’ll command.
Similarly, consider visuals beyond standard bar charts or pie charts. Could your data be turned into an infographic? A short animation? A playful icon set? Maybe it’s a silly side-by-side image that drives home just how massive or tiny your numbers are. Infusing some creativity into your data presentation can turn a potential snoozefest into a highlight.
Take action:
Look at the most important statistic you’re presenting. Brainstorm three fun or surprising ways to illustrate just how big (or small) that figure really is. Then pick the one that’s easiest to execute and run with it.
- Pay Attention to Your Pacing (Avoid the Chatty Cheetah Syndrome)
We get it—you’re excited (or maybe you’re just scared stiff) and suddenly your mouth becomes a human bullet train. Before you know it, you’ve rattled through half your slides in two minutes flat. This is not only hard on the ears, but it also prevents your audience from truly digesting what you’re saying.
A steady, deliberate pace is more engaging and easier to follow. It also projects confidence and authority. If you need to, practice with a timer. Make sure you’re not rushing through critical points. Remember: it’s a presentation, not an auction.
Take action:
During rehearsal, consciously slow down your speech. Use your phone’s timer to ensure you’re hitting your target time. If you’re speeding through, cut some fluff or add brief pauses to balance it out.
Dull presentations? Not anymore!
