Rising fuel prices and increasing pollution levels have pushed up the demand for electric vehicles with electric scooters emerging as the most preferred eco-friendly vehicle in India. Delhi saw the maximum demand for both e-scooters and e-vehicles among Tier-I cities, reports JustDial Consumer Insights.
The demand rise for electric vehicles has been in line with the government’s push towards the adoption of cleaner fuels to control pollution, through subsidies on alternate fuel vehicles. Among electric vehicles, e-scooters witnessed the biggest YOY jump in demand of 220.7% followed by e-cars (132.4%), e-motorcycles (115.3%), and e-cycles (66.8%).
Among Tier-I cities, Delhi, Mumbai, and Bengaluru topped the list with maximum demand for e-scooters, followed by Ahmedabad, Hyderabad, Pune, Chennai, and Kolkata. The top-10 Tier-II cities witnessing maximum demand have been Mysore, Indore, Jaipur, Surat, Agra, Jodhpur, Sangli, Vadodara, Nashik, and Chandigarh.
Speaking on this trend, Prasun Kumar, Chief Marketing Officer, Just Dial said, “It is extremely encouraging to see the recent surge in Electric vehicles, which can be taken as a build-up to tackle the concerning pollution levels in the capital and the nation at large, as well as the impending threat of climate change. With the lessons taken from COP26, it is evident that the world would need a strong and sustainable infrastructure to breathe cleaner air.”
Demand for e-motorcycles from Tier-II cities outstripped that from Tier-I. Surat, Rajkot, Amravati, Nagpur, Vijayawada, Salem, Kolhapur, Pondicherry, Varanasi, and Bhavnagar were the top-10 Tier-II cities witnessing maximum demand for e-motorcycles. From Tier-I cities, most of the demand was from Mumbai, Pune, and Bengaluru followed by Hyderabad, Chennai, Delhi, Ahmedabad, and Kolkata.
For electric cars, Mumbai, Delhi, and Bengaluru were the top-3 cities driving most of the demand across Tier-I cities followed by Hyderabad, Pune, Chennai, Ahmedabad, and Kolkata. Among Tier-II cities, Nashik, Lucknow, Nagpur, Coimbatore, Jaipur, Vijayawada, Goa, Surat, Jabalpur, and Visakhapatnam saw maximum demand during this festive season.
The trio of Mumbai, Delhi, and Kolkata drove the maximum demand for electric bicycles among the Tier-I cities followed by Hyderabad, Chennai, Pune, Bengaluru, and Ahmedabad. Most of the demand in the Tier-II towns was driven by Surat, Rajkot, Amravati, Patna, Nagpur, Vijayawada, Salem, Kolhapur, Madurai, and Bhopal.
Interesting search trends were also observed in the luxury segment where brands like Bugatti, Ferrari, Lamborghini, and Porsche witnessed a YOY rise in demand. Among all these brands, Bugatti was the most searched brand and saw a 167% rise in demand this festive season. This demand was primarily driven by Delhi, Ahmedabad, and Pune.
The second most popular luxury brand was Porsche with maximum YOY demand growth of 64%. Most of the demand drive was from Bengaluru, Delhi, and Pune in Tier-I cities and Chandigarh, Nagpur, and Guntur in Tier-II cities.
Ferrari was the third most popular luxury brand with a 51% YOY rise in demand with maximum searches from Bengaluru, Mumbai, and Delhi. Even in Tier-II towns like Thiruvananthapuram and Nagpur, Ferrari saw a significant rise in popularity during the festive season.
Lamborghini’s demand this festive season shot up by 21% with Mumbai and Delhi generating maximum searches in Tier-I cities and Surat, Bhopal, and Warangal in Tier-II.