Topics: Mobile Advertising

Hyperlocal Solutions and the Future of Personalised Marketing

In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...

Interview: CEO Amit Relan On mFilterIt Approach to Ad Fraud Prevention

During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...

The Effects of 5G on Digital Marketing in a New Era

The rollout and adoption of 5G in India have been comparatively quicker and less cumbersome when compared to that of 4G. By March, around...
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An Interview With AVOW CRO Ashwin Shekhar

Today, we spoke to Ashwin Shekhar, Co-Founder & CRO of AVOW to understand the company's innovative approach to app-based advertising and how AVOW is...

Unleashing App Revenue Potential: Expert Tips and Tricks

In the fast-paced and competitive landscape of mobile applications, seasoned developers and adtech experts continuously seek innovative strategies to optimize their app revenue potential....

Striking Against Ads Fraud: Arpit Jain Of GreedyGame On Seizing Opportunities in Mobile Advertising

Speaking to TechGraph, GreedyGame's Founder & CEO, Arpit Jain spoke about the challenges and opportunities faced by mobile advertising companies in the current online...
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Adtech space has been dominated by a few DSPs: Mani Gopalaratnam, CEO of Resulticks

Speaking to TechGraph, Mani Gopalaratnam, CEO & CTO of Resulticks has said, "The programmatic or marketing ad tech space has been dominated by a...

Prospects that performance marketing offers for D2C brands

It's 2022, and direct-to-consumer (D2C) brands are here to stay. In the last 2 years, people's buying habits have seen a 180° turn. Traditional...

5 Reasons Why You Should Focus On Mobile Marketing

In this era of digital marketing, mobile marketing has become the new normal. We can not live a single day without our smartphones. By...
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