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Topics: Ads network

Interview: PivotRoots MD Shibu Shivanandan says, “Programmatic comes with the promise of transparency, efficiency and more balanced media buys outside of the duopoly

Sandeep Balani, India Head – OutBrain has recently caught up with Shibu Shivanandan, Founder & Managing Director of PivotRoots – a leading agency and...

WPP to invest $380 million in restructuring its ads network

What defines WPP? What makes it so unique? Its professional service firms, advertising and public relations, and its omnichannel commerce business are what makes...
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