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Deeptech and A.I.-based content intelligence platform Instoried has raised an undisclosed amount from Rockstud Capital.
The funds will be used to reach out to newer geographies for its existing tool as well as the recently launched tool for individuals (B2C).
Speaking on the funding, Sharmin Ali, Founder & CEO of Instoried, said, “I am happy to associate with Rockstud and am looking forward to building a great company together. We will be using the funds to market our product globally as we recently went B2C. Exciting times lie ahead of us as we are exponentially growing in the US market.”
Commenting on the investment in Instoried, Abhishek Agarwal, Managing Partner at Rockstud Capital, said, “Today, there is so much content that is pushed to consumers that as a brand it becomes difficult to know the impact it has had on their mind. With Instoried’s proprietary AI-based tool, brands are now able to better gauge the emotional quotient of their content even before it is published and hence can be more effective in their communication.”