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Bangalore-based leading enterprise customers data and marketing automation platform, Immensitas has announced that it has raised Rs 6.30 crore in pre-Series A round funding led by Artha Venture Fund (AVF), in participation from Ramakant Sharma’s LogX Ventures.
According to the statement issued, “The raised funds will be utilized by Immensitas’ offering, Lemnisk – a leading enterprise Customer Data and Marketing Automation Platform, based in Bangalore.
Lemnisk is a customer data and marketing automation platform that stitches and activates myriad customer data points from different channels in real-time, thereby enabling marketers to communicate with their users effectively.
Commenting on the funding, Subra Krishnan, Co-Founder & CEO of Lemnisk, said, “Customers have come to expect every brand and service provider they engage with to offer the same level of personalization that they get from their e-commerce or OTT providers. Before COVID-19, there was already a growing demand for real-time personalization across every customer touchpoint. COVID-19 has only accelerated this trend further, as enterprises recognize they will quickly be left behind if they aren’t delivering experiences that exceed customer expectations.”
Speaking on the investment in Immensitas, Anirudh A Damani, Managing Partner, Artha Venture Fund, said, “In a world where customers engage with brands across multiple channels for buying and inquiring, identifying the customer across channels is difficult due to customer data and privacy challenges.”
“We were impressed by the team at Lemnisk and how they have leveraged new-age technologies to help marketers take charge of their data. Moreover, the Lemnisk platform could bring together multiple high volumes, high-velocity data sources together, understand individual user interaction patterns and deliver highly scaled and personalized multi-channel experiences in real-time. Rinku, Praveen, and Subra form a perfect founding team with complementary skills. They have an ambitious and global vision and are in the right space at the right time. We are thrilled to have them join the AVF family!” Anirudh added.
This investment is AVF’s 11th from its recently closed ₹225 crores micro-VC fund.