In an interview with TechGraph, Bimaljeet Singh Bhasin, CEO of Skilling and Higher Education Business at Adda247, outlines how the persistent gap between academic education and industry expectations in India affects employability, and describes how Career247 bridges this gap through industry-aligned certification programs, UGC-recognised online degrees, and job-integrated courses tailored to real-world roles and hiring needs.
Bhasin also highlighted how Career247 integrates online learning with mentor-led instruction, practical projects, and placement support to help learners, including those from non-metro regions, build industry-relevant skills and improve employability in high-growth sectors such as Data Science, Gen AI, Digital Marketing, and BFSI.
Read the interview in detail:
TechGraph: The conversation around employability in India has been ongoing for years, yet the gap between what students learn and what industries need hasn’t narrowed much. What do you think has been missing from earlier efforts to bridge that gap, and how is Career247 approaching it differently?
Bimaljeet Singh Bhasin: Previous efforts to bridge the employability gap often fell short because they focused on traditional education models that prioritised theoretical knowledge over practical skills, lacked personalisation, and failed to adapt to rapidly evolving industry requirements. Many programs were inaccessible to learners from Tier 2 and Tier 3 cities or those seeking flexible learning options while working, leaving large sections of India underserved.
We at Career247 address this challenge through industry-aligned certification courses, UGC-recognised online degrees, and job-integrated programs that are fully online, flexible, and mentor-led.
The focus is on real-world skill development, personalised guidance, and placement support, ensuring learners not only acquire knowledge but also gain hands-on experience and confidence to succeed in high-growth sectors like Data Science, Gen AI, Digital Marketing, and BFSI. Integrating affordability, accessibility, and outcome-driven learning ensures ambition can translate into tangible career opportunities for every learner, irrespective of background or experience.
TechGraph: Many young people outside major cities have the ambition but often face challenges such as limited access to quality upskilling programs, poor internet connectivity, and language barriers. How are you designing Career247 to cater to Tier-2 and Tier-3 learners in ways that reflect their local realities and career aspirations?
Bimaljeet Singh Bhasin: We developed Career247 to make high-quality, career-relevant education accessible to learners across Tier 2 and Tier 3 cities by addressing the unique challenges they face. Programs are fully online with flexible schedules, allowing students to learn alongside work or other commitments, and materials are available in 12 Indian languages to overcome language barriers.
Courses are mentor-led and include hands-on projects, real-world case studies, and placement support, ensuring learners gain practical skills that are directly applicable to in-demand roles in sectors like BFSI, Data Science, Digital Marketing, and Gen AI.
Financial flexibility through EMIs and pay-later options further removes barriers, making quality education affordable. The platform also provides personalised guidance from counsellors and one-on-one mentorship, helping learners chart career paths aligned with their ambitions.
TechGraph: Adda247 has long earned trust in the test preparation segment. How are you leveraging that existing learner base and the insights drawn from it to shape the skilling and higher education strategy under Career247?
Bimaljeet Singh Bhasin: Career247 builds on Adda247’s deep experience and credibility in the test preparation space, leveraging insights from over 40 million learners to understand learning behaviours, preferences, and gaps across India. This rich data informs the design of skilling programs, online degrees, and job-integrated courses, ensuring every offering is closely aligned with industry requirements and learner needs.
Analysis of patterns in engagement, performance, and career aspirations allows Career247 to anticipate emerging skill demands in sectors like Data Science, Gen AI, Digital Marketing, and BFSI, while tailoring content, mentorship, and placement support to maximise outcomes.
The trust and familiarity that learners have with Adda247 make it easier to introduce new career-focused programs, while personalised guidance and flexible learning options ensure learners feel supported at every step. Insights from the test prep ecosystem are transformed into actionable strategies that deliver employable, outcome-driven education across the country.
TechGraph: The term “career readiness” is widely used but interpreted in many ways. How do you define it within Career247, and what key outcomes do you track to ensure your learners are genuinely industry-ready?
Bimaljeet Singh Bhasin: Career247 defines career readiness as the ability of learners to confidently apply practical skills, demonstrate industry-relevant knowledge, and navigate professional environments to secure and succeed in meaningful employment. The focus goes beyond theoretical understanding to include hands-on experience, problem-solving capabilities, and soft skills such as communication, collaboration, and adaptability.
Key outcomes tracked include completion of mentor-led projects, performance in real-world simulations, success in mock interviews, resume quality, and actual placement metrics with partner employers. Programs with guaranteed job opportunities, like BFSI-focused roles, further validate readiness by ensuring learners meet employer expectations.
Continuous guidance, personalised mentorship, and access to placement support help learners bridge any remaining gaps. Career247’s holistic approach ensures that learners not only earn certifications or degrees but are fully equipped to meet the demands of high-growth sectors like Data Science, Digital Marketing, Gen AI, and Finance with confidence.
TechGraph: Many industries say they struggle to find talent that can quickly adapt to new technologies. How are you embedding future-oriented skills such as AI literacy, critical thinking, and adaptability into your programs?
Bimaljeet Singh Bhasin: We at Career247 integrate future-oriented skills into every program to prepare learners for rapidly evolving industry demands. Courses in emerging domains like Gen AI, Data Science, and Full Stack Development combine hands-on projects, real-world simulations, and mentor-led guidance to build both technical proficiency and adaptability.
Critical thinking and problem-solving are embedded through case studies and applied assignments that challenge learners to analyse scenarios and make informed decisions.
Soft skills, including communication, collaboration, and resilience, are reinforced alongside technical training to ensure holistic career readiness. Programs are continuously updated based on industry insights, employer feedback, and emerging trends, allowing learners to stay ahead of technological shifts.
Personalised mentorship and placement support further help learners translate these skills into tangible job opportunities. We ensure students not only understand new technologies but can also adapt quickly, think strategically, and thrive in dynamic, high-growth sectors across India.
TechGraph: Access and affordability remain major barriers for learners outside metropolitan areas. What innovations in delivery or pricing are you exploring to make high-quality upskilling both inclusive and sustainable, without compromising on content or outcomes?
Bimaljeet Singh Bhasin: We focus on making high-quality upskilling inclusive and sustainable through flexible delivery models and learner-friendly pricing options. Programs are fully online, combining live sessions, self-paced study, and one-on-one mentorship to accommodate learners balancing work, studies, or other responsibilities.
Content is offered in 12 Indian languages to overcome language barriers, while technology-light solutions ensure smooth access even with limited internet connectivity. Financial innovations such as EMIs, pay-later options, and tuition support reduce upfront costs, making premium courses attainable for learners from Tier 2 and Tier 3 cities.
Courses are carefully curated to maintain alignment with industry requirements, ensuring practical skill development, hands-on projects, and placement readiness are never compromised. We continuously gather learner feedback and monitor outcomes to refine programs, enabling career-relevant education that is both affordable and effective, empowering learners to compete confidently in high-growth sectors across India.
TechGraph: Lastly, as the government emphasises stronger collaboration between industry and academia through initiatives like the National Education Policy, how do you see Career247 contributing to this broader vision of lifelong learning and employability in India?
Bimaljeet Singh Bhasin: We are actively bridging the gap between academia and industry by building programs that focus on real-world skills and employability while being accessible to learners at every stage.
Our certifications, online degrees, and job-linked courses are designed to complement formal education and give students hands-on experience, mentorship, and exposure to high-growth sectors like Data Science, Gen AI, Digital Marketing, and BFSI. Working closely with universities and employers allows us to integrate practical training into learning pathways so that students are truly career-ready.
With flexible online delivery, multilingual content, and financial support options, we make lifelong learning achievable for learners from Tier 2 and Tier 3 cities, including first-generation professionals. Our approach ensures continuous skill development and real employment outcomes, helping learners confidently step into the workforce and contribute to India’s growing economy.
