I’m Reno, the Oppo’s new sub-brand

In an attempt to attract young consumers, Chinese smartphone maker Oppo has announced its new sub-brand called Reno in China.

The logo of the new sub-brand was launched on Chinese micro-blogging site called Weibo on Sunday, by Brian Shen, Vice President of Oppo corp.

Let’s shake things up a bit. More soon. ???? #OPPOReno pic.twitter.com/ajKSc8Xmg9

— Alex MacGregor (@ajmcgr) March 11, 2019

The logo of Reno is filled up with multiple colors, and the company is planning to launch the new smartphones under this competitive price.