I’m Reno, the Oppo’s new sub-brand

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In an attempt to attract young consumers, Chinese smartphone maker Oppo has announced its new sub-brand called Reno in China.

The logo of the new sub-brand was launched on Chinese micro-blogging site called Weibo on Sunday, by Brian Shen, Vice President of Oppo corp.

The logo of Reno is filled up with multiple colors, and the company is planning to launch the new smartphones under this competitive price.