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Assam-based home décor startup, KraftInn has announced that it has raised an undisclosed amount in series seed round funding from NEDFi Venture Capital Ltd. (NVCL), through its North East Venture Fund.
“The company plans to utilize the raised funds for expanding its inventory & design, and for strengthening its marketing, sales and distribution teams,” the statement said.
Speaking on the fundraise, Parikshit Borkotoky, CO-Founder, KraftInn said, “Climate change is one of the most pertinent issues of our generation and home décor companies need to change how we make things. We aspire to be India’s largest direct-to-customer sustainable home décor brand. We would like to thank NVCL for placing its trust in our vision. We would also like to thank NEATEHUB for investing their support and faith in our model.”
“Our approach is to directly reach out to the target customers and build a digitally native brand. In addition to this, we closely work with the customers to understand their preferences and habits in real-time. This equips us with the required understanding that goes into building the new products. Our approach is our key USP,” Pramathesh Borkotoky, CO-Founder, KraftInn added.
Commenting on the investment in KraftInn, PVSLN Murty, CMD NEDFi & Chairman NVCL said, “The Company fits the NEVF objective of promoting scalable start-ups in the North-East Region especially, as the Company is working in the traditional craft space but has developed a model which is likely to help scale at a faster rate with the potential to place itself as a major player in the eco-friendly home decor space.”