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Milagrow Humantech, India’s homegrown brand of consumer robotics has set an ambitious target of touching Rs 100 crore in revenue over the next three years. This goal aligns with the company’s vision of driving an affordable robotics revolution tailored for Indian households and businesses.
The robotics and automation industry in India is experiencing a staggering 90% year-on-year growth, with an increasing number of foreign players, mainly Chinese companies entering the market. However, Milagrow remains the only Indian brand catering to the floor cleaning robotics segment, offering products ranging from Rs 12,000 to Rs 1.4 lakh. Milagrow offers a diverse range of cleaning robots– floor cleaning, pool cleaning, and window cleaning robots.
Speaking on the development, Amit Gupta, Vice President at Milagrow said, “We are committed to bringing cutting-edge robotics solutions within the reach of every Indian. Our focus is on developing innovative products that not only enhance convenience but also deliver exceptional value for money. In 2020-21, we registered 1,200 percent growth. We were doing very well and now restarted the business. We expect to be a Rs 100 crore revenue company in the next three years at a conservative estimate.”
“By leveraging collaborative R&D with offshore companies, we are creating robots specifically designed for the Indian market, featuring capabilities like conversing in six vernacular languages,” Amit Gupta added.
Milagrow’s strategic partnerships with e-commerce giants like Amazon, and Flipkart, and retail chains like Croma, coupled with its robust D2C customer base, have contributed to the brand’s consistent growth. The company is also witnessing a surge in inquiries for its humanoid robots from corporations seeking to enhance workforce efficiency. To meet the rising demand, Milagrow is ramping up its production capacity and expanding its distributor network across the country. The company is actively hiring for diverse roles in sales, field operations, and on-ground teams. Additionally, Milagrow plans to raise funding in the next 2-3 years to fuel its growth trajectory further.
Further adding to the statement, Amit Gupta, Vice President at Milagrow said, “Our focus on collaborative R&D has enabled us to develop products specifically designed for the Indian market, like the iMap 15, which runs on the Milagrow Bharat Bot 0.24 software with algorithms tailored for Indian households. We are currently assembling some of our products in India and have plans to establish our manufacturing facility to enhance our production capabilities.”
Milagrow is also working towards making its robots more affordable for the Indian market. From 2020 till date, the brand has been successful in bringing down the cost of our LiDAR models by 40% in just four years. It is continuously working towards reducing costs further, ensuring that its innovative products become accessible to a wider audience. One of Milagrow’s key innovations is the development of heavy-duty EV-grade 5800 mAh batteries specifically designed for the Indian market, offering high longevity and garnering an exceptional response from customers.
With an average selling price of Rs 35,000 for its robots, Milagrow is well-positioned to capitalize on the growing demand for automation solutions across Indian households and businesses, especially in the B2B segment, where the company witnesses high demand for its pool cleaning robots during the summer months.