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Brand merchandising and marketing company eYantra has announced the acquisition of digital marketing agency Digital Ozone for an undisclosed amount.
“With this acquisition, eYantra aims to solidify its brand marketing capabilities and offer end-to-end digital marketing service offerings to its 1000+ large corporate customers,” the statement said.
According to the deal terms, Digital Ozone’s existing employees will join eYantra’s strong workforce to add new capabilities to the business. Archana Purohit from Digital Ozone will continue to remain in the role of CEO.
“Digital Ozone will be rebranded as eYantra Media post-acquisition. Digital Ozone team with their deep expertise in offering end-to-end digital marketing services for business customers will perfectly complement eYantra’s strong capabilities in Branding and Merchandising and help eYantra become the preferred partner to companies for all their branding and marketing needs” the statement added.
Commenting on the development, Mr. Raj N, Founder of eYantra said that, “From our experience of working on corporate branding for large corporates (B2B), we realized that there is a lot of gap between their digital marketing needs versus what is offered by the competition. The service model that most Digital marketing agencies offer hinders growth in the long term.”
“There is a dearth of good digital marketing agencies with a B2B focus across the world. We aim to fill this void with eYantra Media, a one-stop-shop for all branding and marketing needs of B2B enterprises. Hence this association marks the beginning of creating a niche in the B2B SaaS marketing space. We aim to work towards consolidating all our Digital efforts and stand as the first Digital media company that deploys a structure that works to curate technology and content for the B2B space,” Raj N added.
Speaking on this acquisition, Archana Purohit, Founder & CEO of Digital Ozone said, “Today, on average, an organization with 250+ employees use more than 100 SaaS apps. Small firms of up to 50 employees use between 25-50 SaaS solutions. The pandemic has fastened SaaS adoption across all industries and business formats. Research states that by 2022, almost 75% of all organizations will be using one SaaS solution.”
“To have an edge, it’s imperative to build partnerships that will help create thought leadership. With Digital media as the only channel of sales, it is time that we equip and prepare ourselves to cater to specialized marketing needs for selling technology to the untapped potential of B2B SaaS companies in India,” She added.